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This **Looks** Like Front Running at GoDaddy

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At least a couple of times a year, I am either emailed by someone who thinks GoDaddy is front running their attempted domain name registrations or I am sent a link to this type of accusation on social media. While front running was an issue many years ago, I am pretty confident it doesn’t happen any longer at any sort of scale, particularly at large domain registrars like GoDaddy. There are too many reasons why registrar front running doesn’t make sense.

I want to highlight something I just experienced that could easily look like front running to someone without domain name industry knowledge. It is definitely not front running, but it could appear that way to someone who just wants to buy a single domain name at GoDaddy.

How to Get a NameFind Auction Win Delivered Quickly

Over the weekend, I noticed the Micro.CO domain name was forwarding to Micro.Company. In the normal course of web browsing, this wouldn’t be surprising, but given the context, it surprised me. GoDaddy Auctions had announced that Micro.CO was included in its NameFind private auctions closing on December 15th:

How the heck did the winning bidder manage to secure the domain name in such a short period of time? It generally takes many days for GoDaddy to provision domain names won via GoDaddy Auctions. In addition, I had won a domain name on December 15th, and it was not delivered to my GoDaddy account.

Mathematics of Domain Investing as a Profession

Most people who buy and sell domain names as investments do so to supplement their main source of income. Domain investing can be a lucrative side hustle. With its steep learning curve, domain investing can also become a costly hobby. Earning a full-time living as a domain investor is a challenge with a high rate of failure.

Domain investing has been my full-time profession since 2008. I think this business has gotten more difficult since I started out, but I have forward momentum – with a domain portfolio, knowledge, and capital. This has enabled my business to continue to grow despite the challenges.

For those of you who are interested in pursuing a full time profession in domain investing, I want to lay out some of the math involved in making that happen.

Flood of Opt-in to the Afternic Premium Network Emails

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If you have .XYZ or .IO domain names listed for sale on Afternic, you probably received emails with the subject: “Opt-in to the Afternic Premium Network.” Last night, I received 31 of these emails from Afternic because I own 31 .XYZ domain names that are listed for sale on Afternic. In addition, I received several corresponding “Action required: Authorize your domain listings.” emails from GoDaddy. Michael Cyger mentioned this last night on Twitter.

The reason for these emails is that .XYZ and .IO domain names joined the Afternic Fast Transfer network. This was announced last week by Afternic:

Two Simple but Valuable Pieces of Domain Investing Advice

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At a high level, domain investing appears to be a simple money making activity. Buy great domain names at good prices and sell them profitably to buyers who want to build businesses on them. In practice, profitable domain investing is a capital-intensive business with considerable nuance.

This morning on Twitter, I came across two very good pieces of advice new domain investors should consider.

The first is from AbdulBasit Makrani:

Get[Brand].com or [Brand].ai/.io/.etc?

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James Booth tweeted about acquiring Nomos.ai on behalf of a company called Nomos that uses GetNomos.com for it domain name. The acquisition cost was reportedly $55,000. James did not share how the domain name was acquired or any other details about the acquisition.

My question is whether a startup or established company is better of using a call to action + brand 2 word .com domain name like GetNomos.com or an exact brand match non-.com domain name. In this case, the .AI domain name was acquired, but it could be whatever the popular extension of the time is – .IO, .LY, .ME, .XYZ…etc.

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