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Last Buy of 2021; First Buy of 2022

Elliot Silver
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At the beginning of 2021, I shared my last purchase of 2020 (TimeoutProject.com) and first purchase of 2021 (LazyBastard.com). Neither of these domain names sold last year, but I’m still content with the purchases and the prices I paid. I am going to share the same thing this morning.

The last purchase I made in 2021 was NGFD.com in a NameJet auction. I like 4 letter acronym .com domain names, and the price was fair on this name. I priced it at $7,588 on Dan.com and will allow people to make reasonable offers or purchase it with a payment plan.

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What’s In Store for 2022?

Elliot Silver
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By many accounts, this past year has been pretty excellent for domain name sales. I think the final numbers published on DNJournal and NameBio will reflect this. The sales numbers will only grow as domain name transactions are reported in SEC filings on a trailing basis.

It has gotten much more expensive to acquire domain names, but that is a natural result of a strong aftermarket. From my perspective, there are many sectors of the domain name aftermarket that grew this year. It’s not just a hot .com market.

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Rick Schwartz Discusses Leakage

Elliot Silver
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It is generally assumed that operators of websites on non .com domain names will lose some traffic to the .com domain name. Even savvy Internet users can accidentally navigate to a brand matching .com domain name instead of the correct domain name. Depending on how the .com is being used, lost traffic can either be a relatively minor issue to a big problem.

A couple of days ago, Rick Schwartz shared some data involving one of his .com domain names where a non .com TLD is being used by another entity:

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Zak Muscovitch Becomes Domain Name Dispute Panelist

Elliot Silver
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Last week before the Christmas holiday, the Canadian International Internet Dispute Resolution Centre (CIIDRC) announced that Zak Muscovitch was added to its Domain Name Dispute Resolution panel:

This appointment means Zak will serve on UDRP and CDRP panels that come before the CIIDRC. This is noteworthy because quite a few panelists have backgrounds working on behalf of trademark interests or are working at law firms that represent trademark interests in domain name disputes. There are not many domain name dispute panelists who have domain investors as clients.

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Empower.com Lawsuit Appears to be Settled

Elliot Silver
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The Empower.com cybersquatting lawsuit was upsetting to me as a domain investor. Not only did the Defendants own Empower.com before the Plaintiff’s Empower Retirement brand existed, but one of the Defendants was a company called Empower Geographics (the other was the principal at that company). Put simply, it felt like the well funded retirement brand was bullying the smaller domain registrant who had put his domain name up for sale because they didn’t like the price to buy the asset.

James Iles published an article on Tuesday after Jamie Zoch informed him that Empower.com changed hands. The domain name transferred to CSC under Whois privacy, a corporate domain name management firm used by many large companies, including Empower Retirement. James speculated that the domain name was acquired by the retirement brand.

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Dan.com to Introduce “Request Price” Button

Elliot Silver
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Dan.com announced on Twitter that customers will be able to show a “Request Price” button on their landing page in lieu of a buy it now price, make offer field, or combination. In its tweet, two preview graphics were shown so people can see how they look on a landing page:

I understand the idea behind Request Price but I doubt I would use it very often. I would rather either have a set BIN price for my domain names or a Make Offer field to weed out tire kickers.

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