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The Challenge of SEC Searching

Elliot Silver
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George Kirikos is the best at sleuthing out domain name sales from SEC filings. While some domain name sales may look easy to spot because they are fairly obvious when you know where and when to look, it can be difficult to connect dots and confirm a domain name acquisition. Sometimes it is impossible to pin down a domain name sale even when it is mentioned clearly in a SEC filing.

Case in point, I see that Fastly referenced a $39,000 domain name carrying cost in this month’s Quarterly Report filing. In order to see when the domain name was acquired, I searched for all Fastly Quarterly Report filings that mention “domain name.” The August 2019 Quarterly Report had the first mention of its domain name acquisition:

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Thursday is Best Day for Domain Name Sales

Elliot Silver
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I’ve always been curious about the best day of the week for domain name sales. Afternic shared that the busiest day of the week for domain name sales across its network is Thursday. Tuesday and Wednesday follow closely behind Thursday:

Not surprisingly, Saturday and Sunday are the worst days of the week for domain name sales. I assume that is because most people aren’t working. Perhaps it’s also related to the fact that Afternic isn’t processing larger sales on the weekend, but that’s unclear.

Given the size of Afternic’s network along with its integration at most popular domain registrars, I would imagine this holds true for other domain name sales platforms.

Connection.com Acquired for $450,000 in 2015

Elliot Silver
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Last night, I spent some time searching the SEC database to see if I could find some domain name sales data. I believe I found a large sale that has not yet been reported elsewhere. It looks like the Connection.com domain name was acquired for $450,000 by PC Connection in 2015. The PC Connection website uses the Connection.com domain name.

I came across a PC Connection Annual Report filing from March of this year. In the report, there is a sentence that states, “At December 31, 2021, the Company’s intangible assets included a domain name for $450, which has an indefinite life and is not subject to amortization.” These figures are in the thousands, which means the company had previously acquired a domain name for $450,000. At this point, I guessed that the $450k name was Connection.com.

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Tracking Landing Page Visits

Elliot Silver
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One of the biggest advantages of using my own landing pages is the ability to track visitors in the way that works best for me. To track website visits, I have a paid StatCounter account. Being able to track visitors and visits is invaluable to me when negotiating with a prospective buyer. I use the 100,000 visit plan and pay $25/quarter.

A prime example of the utility is being able to track people who made an offer for a domain name. When someone makes an offer, I go into my StatCounter account and label the visitor by name and offer amount. I am able to see how many times the person visited before making an offer, and I am also able to see how they ended up on the landing page. In addition, I am able to see subsequent visits. This allows me to see that the person is still interested in the domain name even if they aren’t communicating with me any longer.

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Typical Reply to Offer for Inventory Domain Name

Elliot Silver
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A couple of weeks ago, I shared that I began forwarding my inventory-quality domain names to Embrace.com landing pages. I respond directly to offers and inquiries, and I push prospective buyers to Dan.com landing pages to complete the purchase. I don’t do this for higher value domain names.

I am testing this to save time and to lock in deals that might have failed if I set the price or minimum offer amount too high. By jumping in between the buyer and a Dan.com landing page, I am able to adjust the asking price, minimum offer, and LTO options before giving them to the buyer. Since I don’t regularly update domain name prices, this gives me the opportunity to adjust based on market or business conditions.

I thought I would share how I am responding to inquiries and offers while testing this method:

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Call.com Sold for $1.6 Million

Elliot Silver
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Another publicly reported 7 figure domain name sale has closed this year. The Call.com domain name was sold via Sedo for $1.6 million USD. The domain name sale was reported by Sedo broker Frank Tillmanns on Twitter this morning:

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