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Generic Domains: Informational vs. Transactional Websites

Elliot Silver
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2

In many instances, having a generic domain name as a standalone brand, or forwarding a generic domain name to an existing brand’s website can play a large role in the growth of that online business. This is especially true for informational websites, and may be less important for transactional websites.

When the sole purpose of a website is to give information, and there are a number of sites that provide the same information, the consumer may be more likely to simply navigate to the generic domain name. Why bother to remember a complicated domain name when you can find the exact same information on the generic domain name?

However, when a website is transactional, whereby a visitor makes (or considers) a purchase, a generic domain name is important, but less so than for an informational website. With a transactional site, there is much more to the customer experience than simply finding information. The visitor pays close attention to brands, pricing, fulfillment and customer service. Because of this, consumers are more likely to remember the site that gives the best all around service.

The bottom line, in my opinion, is that if you are developing a business around the domain name and plan to generate revenue by selling products or services, the domain name may be less important than the other attributes in building a positive customer experience. If your website is informational in nature, and you plant to generate revenue  from advertising/ppc links, having the generic domain name may be critical.

Please Be The Judge

Elliot Silver
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9

The winner has been selected! The Top Notch Domains, LLC website will be undergoing some redevelopment, and it should be relaunched soon. Thank you very much for all your feedback!!

Money Where My Mouth Is

Elliot Silver
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I am going to put my money where my mouth is. Yesterday I offered VirginiaMortgages.com, WashingtonDoctors.com, WashingtonDoctor.com, and NewJerseyDoctor.com for sale on my blog. Today I posted several available domain names asking the person who registers them to donate to the Cain family who suffered an immense tragedy and needed money to help bury their two daughters.

Tonight I am going to put my money where my mouth is. If you take any of the deals below, I will donate 25% of the total to the Cain family. Post a comment or email me to buy:

VirginiaMortgages.com
Price: $15,000

WashingtonDoctors.com
WashingtonDoctor.com
Pair Price: $9,500

New JerseyDoctor.com
Price: $4,500

3 Doctor Names as a set: $12,000

All 4 Names: $24,000  

**Just so there isn’t any doubt about paying, I will use the services of an attorney to handle escrow (at my cost) so the buyer knows that a donation will be made.  

Life Lesson

Elliot Silver
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9

Domain investing may be a way of life, but life isn’t isn’t about domain investing.

A former marketing partner of mine when I worked at AIG passed away this morning after a short battle with pancreatic cancer. She was a wonderful woman, full of energy, and she left behind young children. This is a tragic part of life.

I spend a lot of time on the computer, doing research and trying to make deals. This is a way for me to make a living for me, but this isn’t life.Life is about spending time with the people you care about. Enjoy every minute you can. Unfortunately, life can be short. Life can be unpredictable, too. Take some extra time to enjoy the little thigs in your life.

I am writing from my Blackberry in the middle of Herald Square in New York City. I lived near here and hated this time of year. Too many tourists, too much commotion, and too many street vendors and cab horns. Right now I am just staring at all of this in awe. People are happily living their lives and enjoying the season. This is the first time I am enjoying Herald Square during the holiday season.

Take a break from doing business. Get away from the computer for a little while. Watch a movie with your loved ones. Live your life to the fullest and enjoy the meaningful things. Life can be short and unpredictable, so make the most of it while you can.

Why a Generic Domain Name is Important

Elliot Silver
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In the process of emailing a group of friends today about figuring out plans for Friday night, I included my friend’s girlfriend. Unfortunately, I forgot to include her middle initial in the email address and ended up sending it to a nice person with the same name. An excerpt from our email this morning:

“On 11/29/07, Elliot Silver wrote:
I think we should get together for dinner on Friday before Adam’s
birthday party. Maybe Sushi Samba or somewhere in the area of the
20s-30s on the east? Are you guys up for it?”
———–

On Nov 29, 2007, at 10:55 AM, xxxxxxxxx xxxxxxxx wrote:
Sorry, you’ve got the wrong person.
———–

On 11/29/07, Elliot Silver wrote:
Two xxxxxxxxxx xxxxxxxxxx? Sorry about bothering you.
———–

On Nov 29, 2007, at 11:03 AM, xxxxxxxxx xxxxxxxx wrote:
Don’t worry about it. 🙂 I think there’s one girl in NY, possibly in a dental program, with international friends, and I keep getting her emails. Enjoy your party and dinner.
———–

On 11/29/07, Elliot Silver wrote:
Shoot… there must be a third xxxxxxxxx. The girl I was emailing dropped out of high school and doesn’t have many local friends, let alone international friends. I was emailing her out of pity.

If you are free, you are more than welcome to join us – especially if you are cute and single. The guy who is celebrating his birthday is a single Jewish doctor. Hot commodity.
———–

On Nov 29, 2007, at 11:12 AM, xxxxxxxxxx xxxxxxxx wrote:
Ha! Thanks for the invite, but I’m in Boston. Single Jewish doctor, huh? Hot commodity indeed. I may be cute, but I’m married to my own Jewish hot commodity (though not quite a doctor). 😉
———–

On 11/29/07, Elliot Silver wrote:
I love Boston. Die hard Sox and Pats fan. My brother lives in Boston.

My friend isn’t really into married ladies (even cute Jewish ones), so I guess that’s out of the question. Your hot Jewish husband commodity must be a lucky man.
———–

On 11/29/07, Elliot Silver wrote:
Wow… I just found out you aren’t my friend’s girlfriend just messing with me. I am in fact looking for the dental student, and I am sorry for bothering you.

Hope you have a nice day, and hope you see another victory parade in a few weeks!
———–

On Nov 29, 2007, at 11:33 AM, xxxxxxxx xxxxxxx wrote:
No problems. When you do find her, tell her I keep getting her emails. I can pass on that international one if she wants.

Have a good day.”

Although email addresses are very different than domain names, I believe this perfectly illustrates why one needs to have a generic domain name. Had this been a case of mistaken website instead of email, and I was looking for a type of product, I may have ordered it from a different website out of confusion. If that website provided the same or similar product with a good customer experience, they may have turned my one time mistake into a new customer.

As I’ve said many times, a generic domain name is worth much more than a brandable domain name for much more important reasons than PPC advertising. People instinctively use the generic domain name, and if that website offers what they want, they will usually have no problem using the new provider.

My apologies to the other person I inadvertently emailed!

DomainersChoiceAwards.com Goes Live

Elliot Silver
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DomainersChoiceAwards.com  has gone live, and it is now up to the domain investment community to choose the best of the best. The first round of write-in voting has started, and it is up to you to decide who is deserving of the Domainers Choice Awards in categories including, Domain Ambassador, Industry Spokesperson, Industry Achievement, and many more.

Donna Mahony  is the brains behind this, and I know its going to be one of the most popular features at  DomainFest.

If you are interested in helping to sponsor the Awards, please visit the Sponsor Sign-up page on the website.  A portion of the proceeds will be donated to the  Domainers Choice Scholarship Fund,  a new organization that Donna is starting.

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