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Domain Speculation Pointers

Throughout the past several months, I’ve had many conversations with a fellow domain investor about different speculation strategies focusing on newly registered domain names. He and I frequently share stories of new registrations along with the motivation behind speculating on certain new names.  I want to share a few brief pointers for registering relevant domain names on a speculative basis.  

Travel and geographic-related domain names may be worth speculating on, as their value has climbed and always seem to be in high demand.  Sometimes you can create a relevant domain name by combining a travel destination with a travel-related keyword to form a new name with some value. The key is that the new domain name must make sense, and the keyword should have some click value (be it a large ticket item or an expensive service).

Example:

When I am planning a vacation, there are several things I search for prior to departure:

  1. Hotel
  2. Transportation
  3. Sites
  4. Restaurants
  5. Etc…

To make the most of #3, I frequently search for a tour guide online, in order to visit attractions that will be most interesting to me and my fiance. With that in mind, I believe the terms “tour guide” and/or “tour guides” could add value to a travel destination.  Turns out, CroatiaTourguides.com is available to register.  Whether it has much value, I don’t know, but I like the name for under $10 because there are plenty of  tour guides in Croatia,  and there are many people looking to find them online.

Other types of speculative domain registrations I  occasionally  take a chance on are  relevant health related domain names.  With most health or wellness related issues, there are cures or forms of proactive products.  Oftentimes this is in the form of creams, pills, shots, patches….etc.  Sometimes newly discovered and/or trendy plants and herbs are publicized, causing great demand for their related products.  

Example:  

One way to speculate on this type of domain name is to stay on top of these marketplace trends and buy relevant domain names.  Using the herbs or the health issue, you could add keywords to the end of the domain for potential products that may be developed and marketed.  Recently, I’ve heard quite a bit about fish oil.  I know the pills have become popular, but maybe there will be another application.  Perhaps a cream could be in the works? As of today, FishOilCream.com is available to register.  Maybe this name (and product) stinks, but if it does become popular, it will cost under $10 to secure this name.

The final type of name I would like to discuss are state/local professions and activities. These are my favorite types of speculative purchases because they are less about speculation and more about hunting for unregistered gems.  You can search through the yellow pages or various online directories to see if a particular profession exists in a specific area, and if it does, there is probably at least a small amount of demand, and certainly the ability to add content.  This topic is something that  Frank Schilling  discussed a while ago, and it’s something I like.  Personally, I own WashingtonDoctors.com, NewJerseyDoctor.com, and VirginiaMortgages.com among others I bought in the aftermarket, and I am a big fan of this type of name.

Example:

One way to become inspired is to search through your local phone directory to see what professions exist where domain names don’t.  Let’s say you live down in Palm Beach, Florida.  When I was down there last, I noticed nearly every home had a swimming pool.  These seem to be high value commodities, so presumably there are people who would pay quite a bit for a lead.  PalmBeachSwimmingPools.com is available to register.”Relevant” is the most frequently used descriptive term in this post.  In order to make a wise speculative purchase, the domain name must be relevant.  You probably wouldn’t find much value in registering FloridaMountainClimbing.com for example.  If you stick with relevant domain names, you may come across something of value.  

You should stay away from registering names that contain the trademark of another company. I would advise that you do a search of the  USPTO database  before registering a potential trademark infringing domain name.  

Again, please keep in mind this is purely SPECULATION!  Just like investing in the stock market, I would only advise a small amount of domain names in your portfolio be of the speculative nature – although some might argue that most domain names are speculative if they aren’t developed.  Owning too many speculative names may be cost prohibitive and wouldn’t be something I would advocate.  

5 With… Brett Lewis, Partner, Lewis & Hand

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Brett Lewis ImageGood attorneys that specialize in domain law are difficult to find because they are always busy! I first heard of Brett Lewis while reading an article in DN Journal about a year ago. In the article, Brett provided tips to domain owners to help proactively protect their domain assets. I followed up with Brett to discuss some of his tips, and since that time, Brett has advised me on a few domain-related matters. There are several well respected domain law specialists, and I consider Brett one of the most knowledgeable.

Brett Lewis is a partner in the firm of Lewis & Hand, LLP. Lewis & Hand is experienced in representing clients in claims brought under the Anti-Cybersquatting Consumer Protection Act (ACPA). We also act as a legal advisor and consultant to clients throughout the world in disputes handled under ICANN’s (the Internet Corporation for Assigned Names and Numbers) Uniform Domain Name Dispute Resolution Policy (“UDRP”) and facilitate domain name transactions. Mr. Lewis also advises clients in issues involving various types of Internet and licensing agreements, and trademark and copyright infringement.

Mr. Lewis previously worked as Associate General Counsel for Register.com, one of the largest domain name registrars in the world. At Register.com, Mr. Lewis, resolved numerous domain name disputes, shut down websites of trademark and copyright infringers, as well as scam sites and so-called “phishing” sites, and successfully litigated a variety of legal issues.

Mr. Lewis began his career working for the highly regarded law firm Winthrop, Stimson, Putnam & Roberts, now known as . There, he practiced intellectual property, licensing, Internet and domain name-related law. Prior to working at Winthrop Stimson, Mr. Lewis served as a law clerk to the Hon. David G. Trager in the United States District Court for the Eastern District of New York. Mr. Lewis graduated from Brooklyn Law School, magna cum laude, in 1998 and was a published member of the Brooklyn Law Review. He is admitted to practice law in New York State and in the Southern and Eastern Districts.

1) EJS: How did you become involved in domain name law, and what is it about this field that is of interest to you?

BL: “One does not choose to be a domain name lawyer. It chooses you.

Seriously? I was in the right place at the right time. The Internet was booming just as I graduated law school. I went to a big law firm and no one knew anything about Internet law. I started working for a partner in the firm’s IP group and the rest is history.

What is it about the field that interests me? Every case is like a puzzle. A lot of detective work goes into building or defending a case, and it is fun to find those pieces and put them together. It is also very satisfying to represent people who have been unjustly burdened by a demand letter or a UDRP Complaint.”

EJS: In your opinion, what are the biggest legal threats faced by domain investors, and what can they proactively do to help protect their interests?

BL: “Because of the possibility of statutory damages, the biggest legal threat is being sued in Court, although the threat of losing a valuable domain name through the UDRP process is right up there.

For dictionary word domain names, there is a common misperception that they cannot be the subject of trademark protection. This simply is not true. Many dictionary words are also used as trademarks. That, alone, does not, however, give the trademark holder monopolistic rights to the word or phrase, but it may give them the exclusive right to use it in a particular field. Domain investors need to be wary not to use domain names in a similar manner to registered marks, or allow links to competing content to be posted on their Web sites. Consider the domain name apple.info. It redirects to www.apple.com, but let’s say that it was registered to a third party. If that third party used the domain name to provide information on Upstate New York apple orchards, that would likely be a legitimate use of the domain name. If, however, that party used it to post links to MP3 devices and video cell phones, there very likely would be a problem. There is an article on in the legal issues section of DN Journal for anyone interested that lists more guidelines to follow.”

3) EJS: Assuming most domain investors don’t have time to read all UDRP decisions, what key decisions should they read and know?

BL: “I realize that there are disciples of UDRP decisions. As a general matter, I would warn against ascribing too much significance to any one decision. Unlike court cases, UDRP decisions have no precedential value. In other words, every dispute can be decided independently on its own facts. I could probably find a UDRP decision to stand for any proposition that I wanted to prove or disprove. It becomes much more significant which panelists one has than what decisions are out there. Panelists tend to be relatively consistent with their prior rulings, and both parties in a three-member panel dispute have some say in who the panelists will be. There are many excellent panelists.”

4) EJS: What have you learned from UDRP cases where you weren’t victorious?

BL: “That legally being in the right is not always enough. The first time that a panel ruled against my client, he was a great guy and totally legitimate. We were hit with an unprincipled decision that ignored what should have been binding trademark law. The panel went with its gut. UDRP cases are usually decided at a gut level. The panelists are not paid enough to justify spending very long on deciding disputes, so there is a tendency to rule based on feeling and write the decision that backs it out. It’s really a very human thing to do, although in many cases, substituting instinct and a subjective sense of equity can result in inequitable results. I had another case where the other side basically overwhelmed the panelist with information. Given the nature of UDRP proceedings, we did not have an opportunity to prove that the Respondent in that case had gotten our facts wrong.”

5) EJS: If you were in charge, how would you change the UDRP system to be as fair as possible to domain investors as well as trademark holders?

BL: “First, there is no uniformity to UDRP decisions. The Policy gives broad examples of what types of conduct constitute bad faith, but the examples do not apply to many of the issues litigated today. Those are left up to the panels to decide on a case-by-case basis. As a result, there are inconsistent decisions and not enough guidance to domain holders as to what is and is not permissible conduct. Without clear precedent or rules governing conduct, there is uncertainty and turmoil. I would advocate for a system that provided greater predictability, either by amending the definitions of what is and is not acceptable practice, to bring the rules in line with current trends, or implement a discretionary appeals body to review a handful of cases and set Binding rules that other panelists would have to follow. To me, transparency and predictability equate to fairness.

I would also amend the rules to impose a monetary sanction against parties guilty of reverse domain name hijacking. There should be more at stake for trademark holders to discourage them from filing overreaching claims. If, instead of a meaningless sanction, a reverse domain name hijacker was required to pay the respondent’s attorney’s fees and filing fees, I believe that it would discourage some of the more egregious claims from being filed.”

Calling All Designers…

Top Notch Domains, LLC LogoAfter a couple of years with the same look, I’ve decided to move forward and have my logo and business card redesigned.  I  set up a contest at Sitepoint  to open this to as many designers as possible.  I admit that I got the idea of holding a contest from  Sahar  – Thanks!  

Although I like the current style/concept of my logo, I am looking for something more fresh that uses less black for better space.  I like the skyline, but don’t need the actual buildings (an outline of a skyline would probably suffice).  I would also like a more modern looking font for the name of the company.  I’ve given comments to the designers who have submitted their work so far, so you can get an idea of what I am asking.    

Down the road in the next few weeks, I can also see myself redesigning my entire  Top Notch Domains website,  and perhaps this logo and business card design contest will help me find someone for that project.

So check out my contest and show me your skills!

Making Purchases Online

Beat the mobs on ‘Cyber Monday’

According to the article and a study from the National Retail Federation, nearly 75% of online retailers will offer special promotions on “Cyber Monday,” which falls on the Monday after Thanksgiving (tomorrow). Up until last year, I had never heard about Cyber Monday, but apparently this is one of the biggest online shopping days of the year.

CyberMonday.com, a website powered by Shop.org and owned by the National Retail Federation, offers links to many retailers who have “Cyber Monday” deals.  

CNN.com  offers some good online shopping tips to help save money and ensure a safe shopping experience.  As with all shopping, people should use their best discretion, and they should use common sense when making purchases online.  

LegalWebsite.com & InvestingSite.com – For Sale

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I am selling the following two domain names:

LegalWebsite.com
Price: $3,000

InvestingSite.com
Price: $2,500

Buy both together for just $4,500 and SAVE $1,000!

Email me or post a comment to buy one or both of these names.

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