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Lowell Project: Generating Incremental Revenue

Elliot Silver
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While I expect the enhanced directory listings, homepage advertising, and affiliate deals will generate the majority of revenue for Lowell.com, it is important to think about ways to generate incremental revenue as well. Using a website like Cafe Press to produce various branded items, I can generate revenue and brand awareness. Whether I end up purchasing the majority of the products or if others decide to buy them as well, this is a great opportunity to encourage people to visit Lowell.com.
On my Lowell.com blog today, I discussed the revenue opportunities of creating an online gift shop, and I also discussed the legal ramifications of using the logo I revealed here not too long ago for commercial purposes. Please check out the Lowell.com blog for the full details.

$4 Million Dollar Domain Sale for Moniker

Elliot Silver
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According to a news release today, Moniker recently brokered the sale of adult domain name FreePorn.com for $4 million. This marks the largest domain sale of 2008, and one of the largest domain sales ever. In May of 2007, Porn.com sold for $9 million.

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Help Send Grassroots.org to TRAFFIC Las Vegas

Elliot Silver
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Does anyone have a spare ticket to TRAFFIC Las Vegas that can be used by Grassroots.org? I was speaking with Angela Siefer, the director of this non-profit organization, and she said they don’t have the $2,000 budgeted to pay for a ticket to the show. Perhaps someone has a ticket they aren’t using, or maybe someone would be willing to make a tax deductible contribution to help them attend the conference.

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Domain Industry in the News

Elliot Silver
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It’s always neat when I wake up and there’s an article of relevance to me in the New York Times. Page One of this morning’s New York Times Business Section features an article about the domain industry, focusing on the growth of the industry while many other industries (especially physical real estate) are stagnant or losing value. The article comes on the heels of DomainFest in Los Angeles, which featured live and silent auctions ending with somewhere around $4 million in domain sales.

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DebtCollectors.com – Make a Competitive Offer!

Elliot Silver
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I didn’t want to sell DebtCollectors.com for a few months, when I believe the debt collection industry will be even larger due to credit woes plaguing the US economy. However, due to a time sensitive development opportunity, I decided to sell this name for a great price. If you are interested in acquiring this category killer career/job domain name, please email me ASAP with your competitive offer. The price is VERY competitive, as I would like to close a deal today.

Here is some information about DebtCollectors.com:

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"Burndown Value" of Generic Domain Name

Elliot Silver
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When buying a domain name intended for development, you should determine the “burndown value” of the domain name. In the general sense, the “burndown value” is what the name is be worth once the previously developed website was/is removed. Although a developed website generally increases the burndown value, there are some instances where the burndown value may be affected by the website that existed before, or what the previous owner did with the domain name.

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