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Elliot’s Blog on Facebook; Twitter Next

I just created a page on Facebook for Elliot’s Blog, and I am going to begin using Twitter as well.   It’s about time I catch up!   Feel free to sign up or follow.

If you have any tips or advice on using Facebook or Twitter, please drop me a comment or a note.

Using Traffic Data to Register Domain Names

A few years ago, I bought a couple of domain names for my dad’s business – one of which is the exact name of the store and the other is the shortened version, as it is commonly known. My dad had a website built, and about two years ago, he had Verizon re-design and manage the site, as part of his advertising with Super Pages.

Because it’s a local business, my never really focused on building a highly interactive website.   IMO, the main point was to have a website to inform people of the business who use the search engines or SuperPages.com. I figured that as long as there was information about the business, the brands carried, the store hours, and contact information, all would be good.   I never paid much attention after the site was launched.

Last week, out of curiosity, I installed a tracking code on the website, and I began to see how people were finding his website.   There wasn’t a lot of traffic (under 20 UV/day), but a good enough amount that it might be important to re-design the site. I was able to see that most people were finding the site via Google searching for the name of the store, and most had IP addresses that were local to the store. I also saw that some people are searching Google for industry keywords plus the city or region. Finally, I noticed several Google searches for a couple of long tail keywords that are important to the industry.

Interestingly, my dad’s small business is ranked in the top 10 for these two long tail industry keywords, and I also saw that the keywords in .com were deleted.   I decided to register the names and am now going to see how I can leverage the domain names to help improve this ranking. I am not an expert in this area, but even if owning the keywords don’t help the store, at least someone else can’t register and develop them, which would hurt the store’s ranking for these keywords.

I think website analytics is a neat way to locate solid keyword domain names, and I plan to do some searching through my websites to see if I can find any unregistered keyword terms.

How would you leverage a keyword domain name to help boost the traffic to a developed website?

Who Will Be Going to DomainFest Global?

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My plans have been firmed up, and I will be in LA for DomainFest Global.   I am spending a few days in Burbank prior to the show, but I will be checking in to the Renaissance hotel on Tuesday night.

Flights are pretty cheap (especially to Burbank’s Bob Hope Airport), the hotel rate isn’t   bad, and the conference pass rate is great.   It’s a good opportunity to hear some of the industry’s leaders speak, meet new companies that can help you make the most of your domain names, and connect with other domain investors from around the world. Also, if you need a rental car in Burbank, Midway is the way to go.

If you are planning to attend the show, drop me a note.

My Take on ICANN Issues

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I have largely been quiet on ICANN related issues on my blog and in personal conversations I’ve had with other domain investors. Truth be told, I know about how ICANN works and what their role is as it relates to domain names, but I have very limited knowledge about the internal politics at ICANN and the history of the organization.

Whenever I see photos of ICANN events, I see a group of people who look much different than typical domain investors, and that is because they are much different. This is neither here nor there, but I feel very disconnected with ICANN, much like I am disconnected with my local politicians. Sure, Mayor Bloomberg, Senator Schumer, Governor Patterson and countless other local politicians work to draft and approve legislation that will impact me, but I am not going to spend thousands of dollars lobbying and hundreds of hours becoming active in the community when the threat of any legislation will probably be minimal.

I am 100% in agreement with Mike Bekens that domain investors either don’t know or don’t care enough about ICANN. Sure, some of their policies may impact my bottom line, but honestly, whether I pay $7.60 or $10.00 for a domain registration, it won’t be impactful enough for me to spend a whole lot of time or money thinking about it. For my business, I work 15 hours a day developing my websites, negotiating to buy and sell domains, and contacting small businesses to sell advertising. With my 200+/- domain names, even a 50% increase in registration fee will cost under $1,000 per year. Even if they approve a pricing structure like .tv, it will be impactful, but the 10-15 names of mine that would be impacted aren’t worth the time and effort for me (at least in my opionion).

I also understand the potential impact of the vanity TLDs that may be approved by ICANN. However, I think companies like Verizon and Microsoft have much more to lose if/when this happens. I just don’t see a reason to spend time on this when they are fighting on the same team as me on this battle (and they are fighting). I also don’t think other extensions will have much of an impact on my holdings. If .xyz becomes the prominent extension, I will adapt my business model to make sure I am not falling behind.

Sure, this line of thinking could bite me in the ass, but I have to manage the day to day operations of my business more than outside factors. I think the Internet Commerce Association and its activities are very helpful to the domain investment community, and I will continue to support them.   I happen to think my risk exposure to some current ICANN initiatives are less important than managing my business at this point.

I will continue to listen to people like Mike (who I have the utmost respect for), and when he discusses an issue I will listen and take the time to think about the impact.   Mike is dead-on about most domain-related issues, and I support him 100% of the time.   With ICANN, I feel like the current issues will have minimal impact on my business.   Now I think the potential issue of ICANN changing jurisdiction will be impactful, but again, I think other huge corporations and the US Government will end up locking horns on that issue.

I do urge people to read up on ICANN and determine the impact it will have on their domain investments and on their business.

Meg Whitman, Former eBay CEO, Loses UDRP

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Meg Whitman filed a UDRP for several domain names, including megwhitmanforgovernor.com, megwhitman2010.com, meg2010.com, whitmanforgovernor.com, and whitman2010.com. The respondent did not file a response in this case, yet the panel ruled in favor of the respondent and denied Whitman’s complaint.

Whitman and her attorneys argued that Whitman has established common law rights to her name due to her many professional activities and success. She built eBay into a huge company, currently sits on its board of directors, and she speaks internationally.   They also argued that the domain names were registered right around the time there was speculation about her running for governor.

In denying the complaint, the panelist stated several things that, in my opinion, seem a bit inconsistent with what I perceived as the rule regarding owning names related to a famous/well-known person.   Previously I thought that it wasn’t permissible to make money on a domain name that is or contains the name of a famous person, when the revenue being generated is due to that person’s fame or notoriety.   IMO, anyone who would navigate to those sites is looking for the Meg Whitman.   Anyway, it’s interesting to note.

Some of the interesting notes from the panelist include:

“Merely having a “famous” name is not sufficient to establish common law trademark or service mark rights in the name. “

“fame alone is not sufficient to establish common law trademark or service mark rights in a personal name. Rather, the Complainant’s personal name must be used such that a relevant segment of the public comes to recognize her name as a symbol that distinguishes her services from those of similarly situated service providers. “

“Unlike the complainants in Monty and Pat Roberts, Inc., and Steven Rattner, supra, the Complainant here has presented no evidence of the actual use of her name as a source indicator in connection with the services she is claiming.”

I suppose if they claimed that the PPC links that were on the sites were related to Meg Whitman or eBay, they might have been better off.   I guess we won’t know unless she files a federal lawsuit.

Back Up Your Data!

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I’m glad this post isn’t a “I wish I backed up my data before the fire, flood, pool incident…”   Instead, it’s more of a best practice reminder because it’s something I frequently need to remind myself about so I don’t forget to do it.   Back up data!

It’s probably enough to back up all computer data on a flash drive at least once a week, and that flash drive should be kept in a secure location.   If you are so inclined, you might do it every night, especially if you are working on a major web development (or similar) project. In fact, if you are working on anything that would be difficult to start from scratch, it’s a good idea to back-up your drive as much as possible – just don’t keep your flash drive attached to your computer all the time.

Another best practice is to back it up at least once a month with a flash drive that is stored off site – like in a bank deposit box.   If a fire or flood were to ever damage your computer, it’s possible that it will get your back up source if it’s not kept on site.   You should take precautions, because at the very least, if you are audited, the IRS won’t be accepting of a data loss excuse for the reason you can’t produce your files.

Apple has a product called the “Time Capsule” which automatically backs up data while you are working, in a machine that is also your Wifi base.   The Time Capsule, which can store one terabyte of data, is very expensive, but it does automate the process. The downside is that the Time Capsule is kept on site, so a fire or flood would also probably render the data useless.

However you back up your data, please choose to do it often and keep a back-up copy somewhere.   Having a good backing up strategy will help prevent you from having to come up with an emergency data recovery strategy!

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