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High Profile Domain Names Get Stand with Israel Logo

Elliot Silver
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I came across a domain name yesterday afternoon, and a change to its prior landing page caught my attention. It looks like domain names utilizing the MarkUpgrade domain brokerage landing page have added a Stand with Israel logo along with a link to the American Friends of Magen David Adom website. Magen David Adom is Israel’s national emergency medical, disaster, ambulance and blood bank service.

I think this is notable because of the extensive reach of the domain names utilizing the MarkUpgrade landing page. For instance, ten high profile domain names that I found that use this landing page include:

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Brooklyn.org Acquired for $49k for Brooklyn Org Rebrand

Elliot Silver
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3

The New York Times published an article about a non-profit organization formerly known as The Brooklyn Community Foundation that acquired the Brooklyn.org domain name for $49,000 and rebranded itself. The new name of the organization is Brooklyn Org, matching is domain name. The NYT article can be read with a digital subscription.

Using the Whois History tool at DomainTools, it looks like the domain name was acquired in May of 2022 – likely around May 20th. The prior archived Whois record from May 12th shows the domain name was registered privately at the domain registrar formerly known as Uniregistry. Based on a few factors I can see, I am pretty certain the domain name had been owned by a domain investor prior to the acquisition.

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Can You Get to the End of Endless.Horse

Elliot Silver
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I saw something amusing that Twitter highlighted for me today that I want to share because of its domain name relevance. This has probably gone around before, but I don’t remember hearing anything about it.

If you visit Endless.Horse, which may be the only .horse domain name I have ever visited, you will see a nearly endless horse. If you can scroll to the bottom of the page, you’ll find a surprise.

Here’s a video of someone scrolling to the end of Endless.horse for those without the patience.

There’s Always Time to Hit Your Goal

Elliot Silver
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3

For the first few years of full-time domain investing, I set an annual revenue and profit goal for my business. I then broke this goal down into smaller monthly goals to give myself a target for each month. I hated this and stopped setting monthly profit goals for myself a while ago.

With a relatively small domain name portfolio, closing deals is never consistent. Large portfolio holders can usually model out how many sales they will hit each month, but that’s not something I can do with any consistency. As a result, setting monthly income goals was a recipe for disaster for me. It would either cause me to rest easy or try too hard to hit a number that was of no consequence.

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I Removed MO for Names >$2k + Added Short Term LTO

Elliot Silver
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2

This morning, I removed the Make Offer option for the 1,100 +/- domain names I have listed for sale on Dan.com at under $2,000. To be more precise, all of these domain names have a BIN price of $1,999. I still have a handful of less valuable names without prices and a $997 minimum Make Offer option in place.

In addition to this portfolio change, I also added back the Lease to Own option I had removed over the Summer. However, instead of the default 20 months for a $2k name, I am only offering people the option to lease to own a domain name for a 6 month maximum term.

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Namecheap Market: New Bidders to Pre-fund Accounts with $100

Elliot Silver
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Namecheap is taking an additional step to help prevent abuse in its Namecheap Market. New users who wish to bid on auctions in the Namecheap Market will be required to pre-fund their accounts with $100. This requirement is an effort to authenticate auction participants to combat auction fraud. Most current users won’t be impacted by this change.

Here’s what Namecheap shared with customers about this policy change:

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