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Get Others to Provide Content for You

Elliot Silver
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It’s pretty clear that unique / helpful articles and content are primarily what drives search engine traffic to your website. A big problem for many small publishers like myself is researching various topics and then writing the articles for your website. This is especially true for those who operate many websites that cover a variety of topics.

I want to give you a tip on how you can get some great content while raising awareness of your website, all basically for free.

I’ve been emailing various organizations that are “friends of” specific dog parks around the country, and I asked them to send me an article I can post on DogWalker.com with information about the dog park.  I ask them to have the article be a specific length, and I provide links to three published articles so they can see the format I’d like to use. I also ask for an accompanying photo to help enhance the article.

Many of these organizations are very happy for the free publicity given to their dog park, and as a result of having good information about the dog park on DogWalker.com, the articles help to drive search engine traffic to the site. With thousands of dog parks and dog organizations across the country, the sources for these articles won’t dry up quickly.

Not everyone is responsive to my emails, but I do get a fairly good amount of replies. Some people send me links to published information, and I either pay for a TextBroker article or ask them to provide an article as requested.

There is one other benefit as well. You can ask the organization to provide a link back to your website, or even better, a deep link to the particular article on your website to further help. This will help index your article more quickly, will help it get better rankings, and it will drive even more traffic to your website.

Just some food for thought.

Good Service from NewEgg

Elliot Silver
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8

New EggI bought a new MacBook Pro a few weeks ago, and I set it up this week. For the first time, I opted to purchase a computer monitor so I can sit at a desk in lieu of hanging out on the couch with my laptop.

I did a bit of research, and I opted to purchase a 23″ LG monitor. The best price I could find was on NewEgg.com, by quite a margin. I ordered the monitor late on a Monday night, and I had it by Wednesday. Unfortunately, it looked a bit grainy and had what looked like a shadow when I used Excel, so I went shopping for another monitor today at Best Buy.

After taking home a Samsung monitor and seeing that it was much more clear than the LG monitor, I went through the return process with NewEgg. Truthfully, I was expecting the worst and figured it would be a pain to do. Luckily, I was wrong – it couldn’t have been easier. Not only did the UPS return label get emailed to within moments, they didn’t even charge me a re-stocking fee.

Although I didn’t keep my purchase from NewEgg, I had a great experience with the company. I wouldn’t hesitate to use them in the future, and if you have computer needs, you should keep them on your list.

Jeff Kupietzky Out as Oversee.net CEO

Elliot Silver
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A couple of people called me yesterday asking if I heard anything recent about Oversee.net CEO Jeff Kupietzky, and I had not. I also noticed a few Google searches with Jeff’s name yesterday, and I thought that something might be up at the company, especially in light of the recent shakeup at the company covered by DNN.

I reached out to Oversee spokesman Mason Cole, and he has just confirmed the upcoming departure of Kupietzky as company CEO.  According to Cole,

“I am confirming the departure of Jeff Kupietzky from his executive role with Oversee at the end of August.   After five years with the company and the last two and a half years as CEO and President, Jeff has elected for personal reasons to relocate his family to Israel.   The day-to-day operations and strategic vision for Oversee will be led by the company’s Co-Presidents, Debra Domeyer and Scott Morrow.   They are supported by an operating committee which includes CFO Liz Murray, and General Counsel Todd Greene.”

In addition to Cole’s confirmation, the company issued a statement about the departure of Kupietsky:

“On behalf of the Board and all Oversee employees, I thank Jeff for his service to the company,” said Board Chairman and Oversee co-founder Lawrence Ng. “He successfully navigated the company through some difficult challenges and positioned it as an industry leader. We all wish him the best of luck in his new home and as he continues his successful career.” Mr. Ng also expressed his confidence in the company’s leadership: “We feel extremely fortunate to have such a talented team of executives who are well respected throughout the industry. We are extremely confident in their knowledge and capabilities, as well as their passion to lead us to our next chapter of growth.”

I am not sure if Kupietzky is leaving the company completely, as I was simply told it was a departure “from his executive role with Oversee.” I wish him all the best with whatever his future plans may be.

Facebook Files Lanham Act Lawsuit

Elliot Silver
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Facebook.Facebook has filed a major Lanham Act lawsuit against alleged cybersquatters (typosquatters)  and websites/companies it believes are infringing on the company’s trademarks or branding. The entire filing can be followed directly on the Justia website. You can read a pdf copy of the lawsuit here.

Defendants  named in this lawsuit include the following:

Cyber2Media, Inc., Daniel Negari, Cleanser Products, Counter Balance Enterprises Ltd., FB Promotions/Freebie Promos, Mackrooner Ltd. Inc., Newgate Services Ltd., Pioneer Enterprises Ltd., Rabbit Gogo Media LLC, SMTM Enterprises Ltd., YourTick, Zilt, Jacob Daniels, Jerry Hui, Ryan Johnson, Eric Jordan, Karrie-Lee Karreman, June Kimchi, Tim Meyers, Ankit Pandey, S. Pace, Elise Petri, Mark Risi, John Souza and Michael Suggs.

Prior to the lawsuit, Facebook used the UDRP system to recover domain names from companies that used its trademark in domain names. The company was previously awarded domain names like Facebok.com, Facebook.me, Facebook.ie, as well as a number of FB domain names owned by Domain Asset Holdings.

Some of the domain names that are referenced in the lawsuit are:

facebobk.com
facemook.com
wwwfacefook.com
ffacebook.com
facetook.com
wwwfacebookde.com
fbacebook.com
facebool.info
faecbook.com
facebooki.com

Bill Hartzer also has information about the lawsuit.

Thanks to  Dan Cera for uncovering this and sharing information about it.

Internet Traffic Parking Partners May Now Use Domain Name Sales Platform

Elliot Silver
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I read yesterday morning’s  Internet Traffic update sent to clients by Frank Schilling, and there are a few points that I think will be of interest. Most notably, Schilling has given clients full access to the robust DomainNameSales.com platform his company uses to negotiate and close domain sales.

The platform offers a variety data for domain owners to use in order to negotiate a fair deal. Of course, the site will give the owner access to all of the domain name’s data like traffic and revenue, which is standard with other platforms that also provide parking. What sets this platform apart from others is that it catalogs information about the people and companies inquiring about the domain names.

“This powerful suite of information about your inquirer is your data and you will be able to manage the information and communications that you share with them. This system will ultimately help you sell more names for more money and help you make informed decisions about the trend of your names and their value. It is the secret of how I sell more names, for more money.”

One thing that would be neat is if the platform could attempt to track who is actually inquiring about the domain name. It would be great if it could search Google, LinkedIn, and other sources for references to the person inquiring as it relates to the domain query. For instance, if someone named Frank Schilling was inquiring to purchase DomainNames.com, it would search for Frank’s name and domain-related articles. It would also be helpful if it tracked and searched IP addresses and email addresses. These are things I do manually but could likely be done via  algorithm. This, of course, wouldn’t be fail proof, but it could save some time.

While some people speculated that Schilling’s DomainNameSales.com platform could be damaging to other leading aftermarket platforms if it were to become used by people parking with Internet Traffic, I think the update sheds some light on the platform and shows that this speculation isn’t quite accurate.

“If you’re like me, you don’t have a huge team of in-house brokers. This system will let you select from a list of competitively priced third party brokers, or to broker the names yourself if you have the time.”

I’ve seen Name Administration’s in DNJournal’s sales report, and more often than not, those are reported by aftermarket websites like Sedo or Afternic.

I think there is the potential for Internet Traffic to hire domain brokers to close deals on behalf of its partners, but that hasn’t happened. If it did, it would likely put downward pressure on commissions in the marketplace, but I have no idea if that’s in the cards or even desired. One might assume that if it was being considered, it would have happened quite some time ago considering Name Administration owns hundreds of thousands of names already.

It’s been fun observing the growth of Internet Traffic and thinking about how the company could quietly become a leading player in the domain space. It really illustrates the importance of trust in the domain space, and it shows how much goodwill Schilling has earned amongst his colleagues.

Steer Clear of Rolex Domain Names

Elliot Silver
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I noticed a number of Rolex related domain names up for auction at NameJet today and several have bids. If you are contemplating a bid on any of these names, I want to share a story which will hopefully dissuade you from backordering one or more names.

When I first started buying and selling domain names, I saw a number of trademark terms for sale on Ebay that looked like they had bids and were selling. I thought it would be a great idea to hand register some product domain names related to famous brands to sell to licensed retailers or possibly the company. Mind you, this was around 2003-04, so the concept of selling exact trademark .com names had already been tried and I was late to the “party.”

Long story short, I hand registered a couple of Rolex related domain names. Shortly after the fact, I received an email from the general counsel of Rolex asking or demanding that I turn over the Rolex domain names. Fortunately, I was too scared to ask for any compensation since that likely would have ended badly, and I gave the domain names to the company immediately since there was no doubt that the names infringed on the brand.

The moral of this share is that Rolex seems to vigorously protect its brand, and you might want to think twice before bidding $59+ on a Rolex related domain name. It could get you a UDRP, but it could also land you a lawsuit, depending on the mood of the company and its lawyers.    

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