North.CO on Auction at GoDaddy

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Last week, I wrote about Kevin Rose’s startup called North (or North Technologies). Specifically, the business appears to be built on N-o-r-t-h.com, a domain name that contains four hyphens! I don’t recall seeing such a high hyphen to letter ratio in a domain name before!

Ironically, it appears that the North.CO domain name expired on July 20, 2014. Because the domain name is registered at GoDaddy, the domain name is currently up for auction. With a little under 5 days remaining in the auction, the high bid is $365. There have been 30 bids placed in this auction to date, and there have been over 100 views so far.

I can only assume this domain name is seeing the action it is seeing because of Rose’s startup, but I don’t really follow GoDaddy auctions or the sale of .CO domain names (aside from notable sales that Ron Jackson reports). I do think the domain name is worth something, but I doubt that Rose will have an interest in paying much of a premium over a public auction price, assuming he is interested in the domain name at all.

I am not planning on participating in the auction, but I will keep my eye on it and see what happens to the domain name once the auction is over. Do you think North.CO would be an upgrade over the N-o-r-t-h.com domain name? Here’s a poll to vote:


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