NFL Does it Right With Ticket Exchange


TicketmasterI’ve written three different articles about this topic before, criticizing large companies for advertising either Twitter or Facebook urls in lieu of their own brand. For instance, I think it’s dumb for Best Buy to advertise, despite having control over that Twitter handle.

In this case, I want to give props to the NFL for the way they are advertising the new Ticket Exchange program.   During the Saints vs. Vikings game Thursday evening, the first regular season NFL game of the year, the NFL advertised the url for the Ticket Exchange program, directing visitors to   Instead of landing on the NFL’s website, visitors are immediately directed to, a website owned by ticketing company, Ticketmaster.

Not only is the NFL url easier for people to remember than the long Ticketmaster url, the NFL can also control this traffic. They should be able to track this traffic, and they are building the NFL brand rather than Ticketmaster’s brand.

The only bad thing is that the NFL does not seem to own I am not sure if this is a result of too much traffic or if the site isn’t set up, but when I visited that website, my browser was unable to connect to it. That domain name was registered back in 2004.

Kudos to the NFL for some smart marketing.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Elliot,
    just a thought for a possible blog entry…you mentioned Elance awhile ago and I had never heard of it. Very helpful. I thought maybe everyone who wanted to could list their top 5 websites that would be of value to other domainers, might be a good resource. It could be development, or tracking or whatever might help.
    One new site could change everything for someone.

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