As I quickly scanned my email, I saw something from Network Solutions that caught my eye. The subject was “HORSESTABLE.ORG is Available – Register it Now!” Since I own HorseStable.com (I sold HorseSupply.com earlier this year), I thought it would be smart to register the .org, to give a potential buyer some added value.
Since I don’t generally register domain names at NetSol, I emailed my Godaddy representative and asked him to buy this domain name on my behalf. He replied that the domain name has been registered for a while to Protopixel Pty Ltd, one of Dark Blue Sea’s entities.
I looked back at the email I received and I noticed that it was imploring me to buy this premium domain name in the aftermarket, which I believe is part of the Domain Distribution Network. I’ve seen plenty of upsell efforts at registrars like Godaddy working with the DDN, but this is the first time I was emailed directly instead of a point of sale attempt.
Although I felt the subject was a bit misleading with them suggesting I “register” it now, it’s still a smart direct marketing tactic. Had I been an end user client (most of their clients are), I may have opted to buy it.
This is a great example of a well-targeted direct marketing effort.