Matt Blaze owned Crypto.com for many years. In March, he reportedly told The Verge that the Crypto.com domain name was not for sale. Whether Blaze fully intended to keep the domain name or was stating that as a negotiating tactic, Crypto.com was sold to a company called Monaco, which quickly rebranded as Crypto.com.
When news of the deal broke, I do not believe Blaze offered a comment about selling the domain name. In a blog post published on MattBlaze.org, Blaze offered some commentary about why he sold Crypto.com. The full blog post is worth a read, but here is an excerpt that discusses why Blaze ultimately decided to sell the domain name:
“Over the last few years, I’ve gotten an increasing barrage of offers, many of which were obviously non-serious, but a few of which were, frankly, attention-getting, for the crypto.com domain. I shrugged most of them off, but it became increasingly clear that holding on to the domain was making less and less sense for me. I quietly entered discussion with a few serious potential buyers earlier this year.
Last month, I reached an agreement to sell the domain. I have no idea what the new owner plans to use it for beyond what I read in the trade press, and I have no financial stake in their business. The details will have to stay confidential, but I will say that I’m satisfied with the outcome and that it involved neither tulips nor international postal reply coupons.”
When I wrote about the sale of Crypto.com, I speculated that the seller received some equity in the deal. Based on the excerpt above, it appears that my speculation was incorrect.
It remains to be seen how much Crypto.com sold for, but I assume it was a lot of money. Perhaps some day the company will file to go public and reveal the purchase price in public disclosures.
Thank you to Darryl Lopes for sharing Matt Blaze’s blog post with me.