Report: Was Sold


According to a report on TechCrunch, the “Highly-prized domain name has been sold!” As you may recall, there was an article in The Verge back in March discussing how Matt Blaze, the owner of the domain name, received many offers to buy but was not interested in selling the domain name. Apparently something changed, and the domain name was acquired by a crypto company called Monaco.

At the time The Verge article was published, I asked readers what they think is worth. Over 1/3 of those who voted thought the domain name was worth $10 Million +. Well over 50% thought the domain name was worth at least $5 million.

Although the price was not shared in the TechCrunch article or shared elsewhere from what I can see, my guess is that it involved more than a cash payment to buy the domain name. “If it was only about money he’d have sold it a long time ago,” Monaco CEO Kris Marszalek told TechCrunch. I would not be surprised if the former owner of received some sort of ownership stake in the company that acquired his domain name.

It looks like is already being used by the buyer. Prior to the acquisition, Monaco used Mona.CO for its website. This domain name now forwards to its MCO white paper, which can be found at is an exceptional domain name for the crypto space, and the deal seems to have made both parties happy.

7/9 Update: Cheddar reported the sale price at $12 million, although this is unconfirmed as far as I am aware.”

Thanks to Alan Dunn for sharing this news with me.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Because of a plugin issue, the site had to be restored to a version from earlier this morning. As a result, the comments that were submitted are no longer here. I invite you to re-share your commentary.

  2. And now, what a perfect time to deliver this message to the likes of Estibot and all entities that cause so much harm while purporting to “appraise” domain names: 😉

    • Looks like it’s still filming. Someone should suggest they fit the quest for the domain and the Estibot “appraisal” into the plot line.

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