Jen Sale and Adam Strong Launch Evergreen |
Neustar Domain Names

Jen Sale and Adam Strong Launch Evergreen


Domain industry veterans Adam Strong and Jen Sale are working together on their new domain consulting and brokerage company, Evergreen. I first learned about Evergreen at NamesCon, and the company was officially launched this week.

Evergreen’s focus will be on the naming space. According to Jen, “we provide services that help companies discover new names for their startup or new products/services. We create, acquire, monitor and protect these naming assets over the lifetime of the brand.”

Although the company plans to be active in the domain brokerage space, Jen told me they plan to do much more beyond brokering domain names. “We might easily be pigeon-holed as a brokerage firm, but we’re more of a consultancy who are focused on providing white-glove service throughout the entire brand lifecycle,” she said, “Obviously we can also leverage our decades of experience and connections in the space to better serve our clients.”

I was told that their past and current clients include startups, individuals, agencies, VCs, non-profits and other companies.

Both Adam and Jen have significant experience within the domain name space. In addition to Evergreen, Adam co-founded a number of online ventures including,, Domain Guardians, and Jen kickstarted her career in 2001 as a developer in the online gaming space. Soon after, she undertook a business development role at Dark Blue Sea (, and later co-founded Domain Guardians, a domain brokerage firm, in 2011.

I wish Jen and Adam lots of luck with their newest venture.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (16)


    Congrats to both Adam and Jen on this venture. Two knowledgeable, experienced and like-able industry vets that should real well in this space. Great name too. Best of luck!

    May 4th, 2016 at 2:02 pm

    Shaun Pilfold

    Good to see industry veteran entrepreneurs launching new ventures. Good luck Jen and Adam.

    May 4th, 2016 at 4:26 pm

    Andy Booth

    Dream team! Not bad domain for the business to boot…

    May 4th, 2016 at 5:03 pm


    Evergreen is a great name but doesn’t seem the right fit for this concept.

    May 4th, 2016 at 5:51 pm


    Congrats to two good people. Wishing you all the best in your new venture.

    May 4th, 2016 at 5:58 pm


    Best wishes Jen and Adam. With an Aussie in the mix, it’s bound to succeed!

    May 4th, 2016 at 6:23 pm

    Donna Mahony

    Congrats to two of my favorite people! A team that can’t be beat!

    May 4th, 2016 at 6:33 pm

    I agree with Todd, the name doesn’t really fit. The site looks amazing, but took quite a while to load for me. Best of luck to both of them on their new venture!

    May 4th, 2016 at 9:39 pm


    Thank you Elliot and others.
    Our name choice is something I hope to cover soon on our blog.

    May 4th, 2016 at 10:51 pm


    Exciting – congratulations!

    May 5th, 2016 at 1:22 am

    Angela St. Julien

    Jen and Adam, congratulations on your launch!

    I love the name. I’m no botanist, but I know evergreens stay green and lush all year long. This names makes me think of a company who’s brand will live on and on- always green, always fresh, and always beautiful. Great choice!

    May 5th, 2016 at 10:44 am


    Congrats to you both! Great concept from two proven industry leaders. I do have to agree with the others here – odd name choice and doesn’t seem to fit. Too late to rebrand?!

    May 6th, 2016 at 9:39 am


    congrats!! wish you guys much success

    May 7th, 2016 at 3:10 am


    Isn’t it concerning that half here like the Evergreen name and half don’t, especially considering this company is a BRAND development firm? Isn’t the name/brand the ONLY thing they have to get right? Evergreen screams old and tired versus edgy and innovative.

    Jen and Adam, you can do better here…good name but not for what you’re looking to do. Go hire a branding firm for some help and flip Evergreen to another outdated company looking to finally get a web presence… -TS

    May 9th, 2016 at 12:47 am

      Elliot Silver

      When it comes to brand and logo development, nobody seems to ever agree on what sounds good.

      I personally like the Evergreen branding. To me, the word Evergreen evokes feelings of strength and wisdom. I live in Massachusetts, and evergreens are pretty much the only thing in nature that stays green throughout the year.

      May 9th, 2016 at 6:24 am


      Elliot, I agree with your comments. I just think some people may want “strength” and “wisdom” from their financial planner or insurance company but perhaps not their brand identity firm. Talk to me about creativity, innovation, the ability to relate to my customers, differentiate my product or services and help me advance my company. Evergreen does not speak to me in this way.

      I wish Jen and Adam all the best, but I truly think they’d have much more success with a different name. IMHO.

      In reply to Elliot Silver | May 9th, 2016 at 9:14 am

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