“Google” is a Trending .Net Keyword in November


When Verisign released its list of  “Top 10 Trending Keywords in .Com & .Net Registrations in October,” I was surprised to see that “Nike” was one of the trending keywords. This month, another popular and well known brand is on the list for .Net registrations.

Here’s a tweet from Verisign announcing the monthly list, along with a blog post that shares more information about the monthly trend list:

I don’t see other popular brands listed as trending keyword registrations (Concord is a geographic keyword in my opinion).

From my perspective, it is not smart to register domain names that have famous trademarks in them, especially. Even domain names with semi-famous trademarks should not be registered by people unrelated to those companies. Companies can file UDRPs or even lawsuits against the owners of those domain names. I don’t see the purpose of registering domain names with Google in them at all.

It should be common sense that registering domain names with trademarks like “Google” and “Nike” is a bad idea. Let’s hope people get the message. It’s 2015, and I am surprised to see Google on the list of trending keywords that were recently registered within new domain names.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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