CX.com Sold: Company Rebrands as ampX2

There have been quite a few two letter .com domain names that have sold in the last two years. Most of these deals transact in private, but when the Whois changes, it can be easy to detect that a domain name changed hands. I recently learned that the CX.com domain name was sold for an undisclosed price. CX.com had been owned for four years by a company that specializes in white label cloud storage and collaboration solutions.

According to the current Whois information, the new registrant of CX.com appears to be a Chinese company. In fact, it appears that the registrant information is the same as WW.com and MM.com. Both of those domain names sold in 2014, with WW.com selling via Sedo for $1.2 million and MM.com selling for an undisclosed figure. The deal was closed via Escrow.com.

After selling CX.com, the company rebranded as ampX2. The new brand name seems to have more meaning to what the company does than the CX branding: “Amp = Amplify + X = Revenue, Retention, Brand Relevance or Customer Lifetime Value + 2 (squared) = Quantifiable Results.”

According to Dan Smoker, VP, Product Development and Operations at ampX2, the company had been internally discussing a rebrand, and the sale prompted them to speed up this transition. My guess is that this was a seven figure transaction, especially considering the amount of time and money that will need to be spent on rebranding, marketing, search engine optimization, and other expenses like business cards, letterhead, signage and more.

This deal seems like a win win for the buyer and ampX2.

Thanks to Andrew Rosener of Media Options for mentioning this to me.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

I Would Love to Go Back in Time

1
NameBio does a very good job of tracking down and reporting domain name auction results. Domain investors aren't the only people who use NameBio...

Dynadot Now Allowing Imported Leads

3
Domain investors have another option to transact domain name sales. Dynadot Founder and CEO Todd Han announced that Dynadot customers can now import their...

Challenge of Buying a Domain Name from a Big Company

1
There are many large companies that own domain names that aren't being used. This can be due to corporate acquisitions and mergers, killed products...

Hopeful New US Admin Will be Good for Domain Investments

8
As you know, the United States held its Presidential election yesterday, and Donald Trump won the election. In addition to this win, the Republican...

Boost Part 2: The Roller Coaster of Domain Investing

1
A month ago, I shared the results of my first month with Afternic "Boost" enabled on my account. Technically, the Boost features were previously...