BBC Confused About .Plumbing

Joe Alagna shared an article about preparing for the new gTLD domain names, and in the article, he wrote, “Although I like most of the vertically targeted domains, I am concerned about a few like .plumbing and .contractors. I was recently tasked with writing an article about each of those two TLDs. Forgive me, but as I sat at my computer, I couldn’t recall if the TLD was .plumbing, .plumber, or .plumbers.” It appears that the BBC has this very issue.

The BBC published an article today discussing whether anyone cares about whether England gets its own .England domain name extension. It’s an interesting discussion, but what caught my eye (and the attention of others) was a photo caption with a typo in it: “Tippers, a chain of builders merchants based in the Midlands, now has a website with the .plumbers suffix.”

As Joe Alagna predicted, the BBC confused the .plumbing extension with .plumbers, which does not exist, nor is their an application for this extension. Perhaps in the future, someone will apply for the .plumbers extension, but until that point in time, it’s going to be a typo, and likely a costly typo for companies who do use .Plumbing domain names.

When a searcher accidentally types in a url that has a suffix that doesn’t exist, they will likely be taken to a Google search page or an ISP error page. Perhaps they will realize they made an error, but if they are confused about the TLD and don’t notice the error, they may just start at square one and do a Google search for something else where they may or may not end up on the intended brand’s website. In fact, if someone is searching for Boston.Plumbing and they type in Boston.Plumbers, unless that website ranks very well in Google, other competitors will likely show up first.

At the very least in the short term, there will be confusion about new gTLD extensions. Some will be more confusing than others, but it is interesting to observe how this all plays out.

Thanks to Matthew Riches and Kevin Murphy for pointing this out.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. However when you type in the correct into the address bar it resolves to So they aren’t even using the new extension as their main address despite claiming to do so

    • Yes your right it seems pointless even having the

      E-commerce manager Allan Akers said the firm’s previous addresses had been “rather cumbersome and hard to remember”. (tippersbm co uk)

      The new address, he hopes, will raise the company’s profile and boost trade. (That must be a joke)

    • If you’re speaking the domain to someone, you have… (5 syllables) (8 syllables)

  2. Confusion is good for business.

    Hey Sir Elliot, the is not displaying well on Firefox…anybody got that problem?


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