BBC Confused About .Plumbing |
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BBC Confused About .Plumbing


Joe Alagna shared an article about preparing for the new gTLD domain names, and in the article, he wrote, “Although I like most of the vertically targeted domains, I am concerned about a few like .plumbing and .contractors. I was recently tasked with writing an article about each of those two TLDs. Forgive me, but as I sat at my computer, I couldn’t recall if the TLD was .plumbing, .plumber, or .plumbers.” It appears that the BBC has this very issue.

The BBC published an article today discussing whether anyone cares about whether England gets its own .England domain name extension. It’s an interesting discussion, but what caught my eye (and the attention of others) was a photo caption with a typo in it: “Tippers, a chain of builders merchants based in the Midlands, now has a website with the .plumbers suffix.”

As Joe Alagna predicted, the BBC confused the .plumbing extension with .plumbers, which does not exist, nor is their an application for this extension. Perhaps in the future, someone will apply for the .plumbers extension, but until that point in time, it’s going to be a typo, and likely a costly typo for companies who do use .Plumbing domain names.

When a searcher accidentally types in a url that has a suffix that doesn’t exist, they will likely be taken to a Google search page or an ISP error page. Perhaps they will realize they made an error, but if they are confused about the TLD and don’t notice the error, they may just start at square one and do a Google search for something else where they may or may not end up on the intended brand’s website. In fact, if someone is searching for Boston.Plumbing and they type in Boston.Plumbers, unless that website ranks very well in Google, other competitors will likely show up first.

At the very least in the short term, there will be confusion about new gTLD extensions. Some will be more confusing than others, but it is interesting to observe how this all plays out.

Thanks to Matthew Riches and Kevin Murphy for pointing this out.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (15)


    I’m sure people had the same problem remembering ‘.COM’ when it first came out too…

    February 20th, 2014 at 9:46 am


      perhaps, if there were sites using .com, .coms, .comes, .cawm, .comm…

      In reply to LouChe | February 20th, 2014 at 11:23 am


      I suppose my point is not to forget how adaptable to change humans actually are!

      In reply to jZ | February 20th, 2014 at 6:07 pm


      ….not including domainers of course šŸ™‚

      In reply to LouChe | February 20th, 2014 at 6:10 pm


    However when you type in the correct into the address bar it resolves to So they aren’t even using the new extension as their main address despite claiming to do so

    February 20th, 2014 at 10:42 am


      Yes your right it seems pointless even having the

      E-commerce manager Allan Akers said the firm’s previous addresses had been “rather cumbersome and hard to remember”. (tippersbm co uk)

      The new address, he hopes, will raise the company’s profile and boost trade. (That must be a joke)

      In reply to Sean | February 20th, 2014 at 12:57 pm


      If you’re speaking the domain to someone, you have… (5 syllables) (8 syllables)

      In reply to Sam | June 4th, 2014 at 8:16 pm


      I don’t think it’s that terrible, tbh. Maybe they’re in a local marketing campaign, who knows.

      In reply to Jeepers | June 4th, 2014 at 8:17 pm


    Confusion is good for business.

    Hey Sir Elliot, the is not displaying well on Firefox…anybody got that problem?


    February 20th, 2014 at 12:04 pm

      Elliot Silver

      Just had a hosting upgrade at GoDaddy, so there might be some propagation issues for a little while.

      February 20th, 2014 at 12:09 pm


      Happened last nite too,

      You See Elliot, I am good for something … watchin your back!

      In reply to Elliot Silver | February 20th, 2014 at 12:15 pm

      Konstantinos Zournas

      I should avoid Go Daddy…

      In reply to Elliot Silver | February 20th, 2014 at 9:54 pm


    Most ppl at work use IE but majority of the people in the world use Firefox

    I have IE…always crashes

    February 20th, 2014 at 12:17 pm


      have=HATE HATE HATE

      In reply to BullS | February 20th, 2014 at 12:17 pm


    Didn’t know people from ‘that’ side of the Atlantic too watch, talk about BBC!

    February 20th, 2014 at 2:19 pm

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