With the most recent TRAFFIC auction not performing up to my expectations considering the quality of the domain names at auction, I think the premium domain sales market is taking a temporary breather. Sellers still have high expectations for their domain names and buyers are reluctant to pay those prices, causing a stalemate. While there are still areas of growth persevering in niche markets, the overall market is resting.
Previously, domain owners could expect their premium domain names would sell for anywhere from wholesale to end-user prices at an industry conference live auction, but that hasn’t been the case for the past two main industry events. In many cases, buyers aren’t willing to pay the premium asking prices right now, and the sellers are reluctant to lower their reserve prices, causing a stalemate in the market. While this might be a cause for concern for those who are heavily invested in domain names, it could develop into a good buying opportunity, so liquidity is important.
While $10 million in domain sales
