US Chess Federation Lets Domain Name Drop

Elliot Silver
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The United States Chess Federation seems to have let it’s exact match domain name expire, and it’s now scheduled to hit the Snapnames auction block. USChessFederation.com expired on February 8, 2010 and it is scheduled to be auctioned on March 18th. The auction currently has one bid.

Although the US Chess Federation uses USChess.org for it’s primary website, this domain name has been owned by the organization since February of 2000. From the looks of it, it appears that they either didn’t realize they owned this domain name or they simply forgot to renew the domain name, since they originally registered it for ten years back in 2000.

I really don’t know how someone would be able to use this domain name legitimately. It’s one thing if the domain name was USChess.com as that could be used as a website for US chess players, but this one seems too specific to be used by someone other than the US Chess Federation.

WristletPurses.com Vs. WristletPurse.com

Elliot Silver
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22

I was bidding on two domain names this week on Snapnames – WristletPurses.com Vs. WristletPurse.com.   Both domain names had relatively little bidding until the final day. WristletPurse.com ended a couple of days ago and WristletPurses.com ended today.

Neither domain name was especially interesting to me, but it’s a product (and a plural) so I figured they’d probably be worth a couple hundred dollars or more to someone.   I locked in both bids, and I wasn’t surprised when I was outbid on WristletPurse.com. I was very surprised when I saw the final price was $1,450.

With the singular auction done, I figured I didn’t have a chance at the plural, so I left for the airport without even looking at my Snapnames account. I logged onto the Wifi network on Delta, and I was even more surprised to see that I was the winning bidder on WristletPurses.com for under $100.

Doing some quick research, here’s a brief comparison of the two terms:

Wristlet Purse – 33,600 Google results (lots of advertisers)
Wristlet Purses – 40,300 Google results (lots of advertisers)

Wristlet Purse – 3,300 Google exact match monthly searches (US)
Wristlet Purses – 720 Google exact match monthly searches (US)

Clearly, people are searching more for the singular but in my opinion, it doesn’t really justify such a huge price differential. When I see a name sell for over $1,000, I know there has to be a pretty good reason. However, I don’t understand the reason for such disparity between the two domain names.

What are your thoughts on the price differential for these domain names?

You Can Still Win a Snapnames Auction if You Are Bidder #2

Elliot Silver
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I sometimes place bids on Snapnames auctions that have other bids, even if I am not interested in buying the domain name. Generally, if a domain name has a bid already and you place a bid, you are considered the losing bidder when it goes to auction, as the person who places the first bid takes the lead.

I recently found out that this isn’t always the case. I placed a bid on a domain name shortly before it was scheduled to go to auction after I saw it in a list of names with bids. I was curious to see how the name would perform in auction, but I wasn’t sure entirely sure I wanted the name. I was surprised when it went to auction and it showed me as the high bidder (of 2 bidders).

Apparently, someone had placed a back order on the domain name a long time ago, and their credit card on file had lapsed or something else happened to their account between the time they placed the back order and the time it went to auction. As a result, I was the top bidder, and I ended up winning the auction without placing an additional bid.

I am not upset that I won because I like the name, but it’s something to be mindful about if you place bids on auctions that already have bids thinking you aren’t going.

Some Sunday Thoughts

Elliot Silver
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It’s another lazy(ish) Sunday, and here are some things I am thinking about today. Hope you have a great afternoon!

  • Does anyone know of a tool/script that I can use to analyze names at Snapnames and Namejet? Specifically, I would like to load a list of names (10,000 or more) into the tool, and it will spit out the GAKT exact matches, # of results in Google, # of advertisers in Google for that keyword, Average PPC for the term, and Ovt for the domain name as of the last update? I’d imagine it would require someone knowledgeable about programming and Google.
  • For those who don’t know (some people asked in a previous post) GAKT stands for Google Adwords: Keyword Tool, and it can be found in your Adwords account. I only use the exact match searches to get an idea about how many people are looking for those keywords. It’s not an indicator of type in traffic to me, but it does show how many people are looking for information about that topic every month.
  • I am very thankful that the earthquake in Chile and subsequent tsunami action seems to have relatively limited casualties. I have a friend who has been traveling to Chile and I heard from him today (he wasn’t there). Glad that he wasn’t impacted.
  • I hope this doesn’t come off as “jerky” but I want to give a quick tip when registering domain names. Any name could be developed into just about anything. When buying names, think about whether you will spend the time to develop it or whether someone else will realistically pay you for the rights to do it. I would much rather own one good name that I bought for $2,500 than 300 newly registered names. If you don’t end up selling them, you’re just going to double your carrying costs the next year.

Quick Tip to Buy Domains in Private

Elliot Silver
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22

This morning, I was looking through some drops on Snapnames for the next couple of days. I was researching one of the names I thought was worth bidding on, and I saw that it was an expired domain name rather than a private seller’s auction. After some further research (including a Whois History search), I saw that it was owned by a company whose name I’ve seen on a number of previous Whois searches, and the company owns thousands of domain names.

When companies begin dropping domain names from their portfolio, it usually means one of a couple of things. The first (and usually most likely) is that they didn’t think the name was valuable. For some reason, they decided that this particular domain name isn’t worth $8/year to renew. There are plenty of names I have dropped because I didn’t sell them and I didn’t want to throw good money after bad.

The second potential cause is that the company is facing financial troubles, and they need to lower their overhead. Not renewing domain names is a way to reduce overhead, although it’s probably not the smartest way to do so, as this would bring no revenue to the company. However, if a company is dropping thousands of domain names, it might not be worth searching through huge lists to find one or two worth keeping.

Since the name has at least 2 bidders now, I don’t think the first scenario is likely. With that said, I am going to reach out to the company in private and see if I can buy some of their domain names. If they are facing a cash crunch, perhaps we can work out a deal for other names I’ve looked at in the past. They could get the much needed liquidity, and I could get some strong names at good prices.

FitnessTrainer.com: Why I Stopped Bidding & Some Buying Advice

Elliot Silver
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15

Fitness TrainerWhen I was looking at Snapnames the other day, I saw an auction for FitnessTrainer.com, and I placed a bid on it. The domain name went to auction on Thursday afternoon, and the auction continued for a couple of hours after its original close time, with 5 minute extensions following last minute bids. FitnessTrainer.com ended up selling for $20,888.

Had I won the domain name, my plan would have been to build it in a similar fashion to DogWalker.com and CatSitter.com. I opted to stop bidding for a couple of reasons. First, the price was more than I wanted to spend on a directory domain name right now. Second, and the reason I am writing this post, is because I wasn’t sure if enough people were called (and known as) fitness trainers.

When buying a great domain name like this, it’s important to dig deep into the numbers and actually think about the usage of the name. There are a lot more listings in Google for “personal trainer” than “fitness trainer,” and the Adwords keyword tool indicates that many more people perform searches for fitness trainers than personal trainers. When you are buying a domain name like this, think about the term and how it is used in every day by the people who will be visiting the site and/or advertising.

I still think FitnessTrainer.com is a solid name, but I couldn’t justify the price because so many people refer to fitness trainers as personal trainers. At the end of the day, there would still be great interest in the FitnessTrainer.com domain name and term, but my model wouldn’t have been able to justify the price.

Photo: http://www.flickr.com/photos/positivelyfit/ / CC BY-SA 2.0

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