Dave Evanson & Sedo Lock Up Another Political Domain Name

Elliot Silver
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1

According to a post on his Facebook wall and Twitter account, Sedo  broker Dave Evanson is now the exclusive domain broker for Campaign.com. I don’t have details about the asking price, but it would seem like the perfect domain name for a political campaign consulting firm or strategist, especially with the contentious 2012 election.

Evanson and Sedo seem to be locking up political domain names just as the 2012 elections are dominating the news. A few months ago, Evanson scored the exclusive brokerage agreement on TeaParty.com, and it looks like he is making strides to get it sold. Just last weekend he  announced  “I’m in New Hampshire today and tomorrow for the debates and will be talking about the power of teaparty(.)com.”

The registrant of Campaign.com is listed as domain financing company Domain Capital, although I don’t know if the company is selling it or if another entity owns it. In doing some historical Whois research, it appears that at one point the same company may have also owned Democracy.com, which is listed for sale at Buy Domains for $1.75 million. The current registrant of Democracy.com also seems to be Domain Capital.

Descriptive political domain names are valuable assets since politicians, PACs, and other organizations spend hundreds of millions of dollars on elections every year. A good domain name is a one time cost that can continue

Sedo Weekly Sales Report: $1.3 Million in Domain Names Sold Last Week

Elliot Silver
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1

I know that others have posted Sedo’s sales report already, but for consistency, I try to have all the sales reports posted. I wasn’t around to post it last night, so better later than not never.

Like Afternic yesterday, Sedo is off to a strong start of the year, recording $1.3 million in domain sales. Although it is listed in this report, the sale of Dudu.com  was closed in December of 2011 and isn’t recorded in the $1.3 million total. 35% of this week’s sales were from buy it now listings, and this number continues to stay steady.

Public sales from the last week:

dudu.com 1000000 USD
juif.com 35000 USD
action.fr 20000 EUR
bequiet.com 15000 USD
shoutit.com 12999 USD
kompany.co.uk 12000 USD
zahnarztpraxis.com 10000 EUR
gokite.com 9900 USD
babyou.com 9800 EUR
dailysale.com 9000 USD
ianalytics.com 8000 USD
homesecurity.info 7900 USD
666.co 7500 USD
rockbot.com 6500 USD
octa.com 6500 USD
serrurier.pro 6000 EUR
kurhaus.com 5500 EUR
physicaleducation.com 5500 USD
lvfa.com 5100 USD
liveamateur.com 5000 EUR
sveltia.com 5000 USD
hotspotz.com 5000 USD
redakteur.eu 5000 EUR

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Sedo Selected to Broker Top .CO Domains

Elliot Silver
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15

A press release just hit the wires this morning announcing that the .CO Registry has selected Sedo as the exclusive domain broker for a small group of premium .CO domain names that haven’t been marketed before. Some of the names that are under exclusive with Sedo include:

  • clothes.co
  • software.co
  • hardware.co
  • body.co
  • france.co
  • profit.co
  • onlinemusic.co
  • internetmarketing.co
  • onlinedating.co
  • jobsonline.co

It’s not clear if additional domain names are included with this particular deal. The .CO Registry selected Sedo because “Sedo has done a fabulous job helping to establish and develop the secondary market for premium .CO domain names,” said Lori Anne Wardi, vice president of .CO Internet S.A.S. “Given their expertise and global reach, we are confident that Sedo is the perfect partner to help us bring these valuable digital assets to end-users worldwide.”

Sedo has set up a separate website on Sedo.CO to market .CO domain names that are for sale. Many of these domain names are priced, so you can buy them without having to negotiate if that’s your preference.

Press Release is below:

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Sedo Updates Landing Pages

Elliot Silver
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7

I saw that Domain Gang had an article about the updates to Sedo’s sales landing pages. As someone with an interest in marketing, I wanted to learn more about the changes to see what was updated and the rationale for the updates.

I reached out to Heather DelCarpini, Sedo’s North America Marketing Team Manager, and she shared some insight about what has changed:

1) Over time we’ve made a gradual change from using the phrase “fixed prices” to “Buy Now” for listings that do not include negotiations between buyer and seller. The latest landing page overtly switches to removing all references to the term “fixed prices.”

2) We made some other changes to the copy to try and tighten the language. We’re always testing the language we use to see what people respond to.

3) We are testing a quick and easy sign up process for signing up to receive email communications from Sedo such as auction communications and domain news.

4) We added a new feature that brings more clarity to the SedoMLS process – whenever a sale is made through the SedoMLS network the seller is informed which partner referred the sale. We wanted to mention the feature in the landing page. Once we’ve tested this feature we plan to do some outreach announcing the addition in our newsletter and other media.

5) In the older landing page we promoted the buyer notifications, and we wanted to change the emphasis to the clarity feature, which a lot of clients have asked for. We notify previous bidders whenever a seller sets Buy Now prices, and we send another notification if the prices are reduced.

Sedo Brokers Dudu.com for $1 Million

Elliot Silver
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21

DuduThe first publicly reported seven figure sale of the year was just announced by Sedo. The company successfully brokered Dudu.com to a  to a Dudu Communications, which operates a multilingual social network company called Dudu. The company currently uses  GoDudu.com for its website, so this is a much needed upgrade.

The acquiring company is based in Dubai, and it appears the former owner of Dudu.com appears to be based in China, according to previous  Whois records.

One of the most interesting aspects of the sale was that Dudu.com had not been on the market before it was acquired. Sedo’s domain acquisition team had to reach out on behalf of the buyer to make a deal happen. Fortunately for Dudu, the language difference was not a problem. According to Liesbeth Mack-de Boer, chief sales officer of Sedo, “Our team speaks 27 different languages, so we have the rare ability to handle any kind of negotiation around the globe. With our cultural competency and language abilities, Sedo stands out as being one of the most qualified, proficient and truly international domain marketplace leaders.”

Congratulations to the team at Sedo for earning this million dollar sale. It’s certainly a nice way to start the year.

It’s an illustration of how important the exact match domain name is for a brand. Recently, Square.com began forwarding to SquareUp.com, although it is unknown if the domain name was acquired by the company.

Robin Wauters at TechCrunch appears to be the first to cover the news  this morning.

Sedo Ends the Year Strong: $930k in Sales

Elliot Silver
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0

Sedo ended 2011 on a strong note, recording just over $930,000 in domain sales during the final week of the year. There were 498 total sales completed at Sedo. The highest publicly recorded sale was VitaminCenter.com, a domain name previously owned by Marchex, which closed at $35,000.

One of the most interesting numbers Sedo now reports is the percentage of sales that came from a buy it now listing. Surprisingly (to me), one third of all sales closed last week were from BIN listings. Sure gives me something to consider, since I am pretty much anti-BIN listings.

vitamincenter.com 35000 USD
ooda.com 25000 USD
zooz.com 15000 USD
terracloud.com 15000 USD
whi.ch 14000 GBP
energyswitch.co.uk 12500 USD
hairdesign.com 9850 EUR
schwangerschaft.net 8600 EUR
carpetcleaning.us 8500 USD
yeu.net 8000 USD
teltv.com 7000 EUR
veo.tv 7000 EUR
weightplans.com 6500 USD
mapply.com 6000 USD
nolimithost.com 6000 USD
jim.org 6000 USD
salthouse.com 5000 USD
totalhydro.com 5000 USD
elektro.net 5000 EUR

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