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3 Tips to Find and Flip Niche Domain Names

I want to share something I’ve done in the last several months that has helped me close a couple of very profitable deals. These deals weren’t high value (around $1,000/each), but the profit margin was great.

First, a bit of background information. I searched NameJet pre-release names with bids in the closing minutes. I found one that I hadn’t seen before and backordered it. When it came to the auction, I was the winner at under $200. Within 2 months, I sold the name for mid-$x,xxx to a company that is a leader in this small industry.

This is pretty much an under the radar industry that has low search volume for its key terms, but when it sells its services, they are for thousands of dollars each. There are several companies actively marketing its services in this space.

Shortly after completing this sale, I spent a fair amount of time seeking out relevant domain names in this small industry. Some were hand registered and others auction wins. I then re-approached the company and worked out a smaller deal ($1k/name). I paid less than the first acquisition for these names, so it was profitable and a quick turnaround.

There are three pieces of advice here:

  • Seek out smaller industries and find the best cheap domain names that make sense. Approach the market leaders and offer the names for “fair prices.”
  • Once you complete a sale, find other names that are priced well. Set a NameJet and/or SnapNames email alert for specific keywords so you know when a good one is coming up.
  • Re-approach buyers and offer them good or better deals on subsequent domain names. Don’t price them too cheaply or you’ll lower your profit margin on subsequent sales.

Do you have any similar tips you can offer?

Manage Your Auction Wins

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This post is spurred by a stupid mistake I made, and I want to share it with you so that it doesn’t happen to you.

For whatever reason, it seems that when domain names that I win at NameJet are pushed into my various accounts at domain registrars, they are unlocked and auto-renew is set to “off.” More often than not, I’ll ignore them and change the renewal status on them when I get around to it.

Yesterday, I discovered that I accidentally let a domain name expire after paying a few hundred dollars for it in 2011. Stupid mistake. Luckily, it is in redemption status so I can renew it for a premium price to avoid having it re-sent to auction.

I don’t know why registrars don’t automatically set domain names to auto-renew and locked when they are pushed to your account, but it’s something you need to know.

SexNow.com Sells for $5k+ on NameJet

The NameJet auction for SexNow.com closed today, and the final price was $5,066. There were 143 bids (ironically) and 114 bidders who participated in the auction. I mention that the 143 bids is ironic because 143 is sometimes used as a shortener to mean “I love you.”

SexNow.com is an interesting domain name and a $5k+ sale is a pretty solid price for it considering what happened to Escorts.com. I don’t really know how the domain name could be used to its fullest without risk, although the laws of the land are different in different jurisdictions.

As the year winds down and 2013 begins, there are a number of great domain names coming up for sale on NameJet including the following:

  • GasStations.com
  • PetHotels.com
  • Ambitious.com
  • DOA.com
  • Ching.com

Wishing you a Merry Christmas!

NYE.com Sells for $175k

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The NameJet auction for the NYE.com  domain name ended today after quite a bit of extended bidding. The final sales price was $175,500 and the winning bidder had a bidder ID of domainnameltd. I don’t recall seeing that user ID in the past, so I can’t guess who the winning bidder is.

I held a contest on my blog to see who could guess the closest to the sales price. Guesses ranged from as low as $28,836 to as high as $350,000. Most of the guesses were far below the realized price.

The contest winner is “J S” who guessed $172,000, which was just $3,500 from the actual sales price. The winner will receive a $100 NameJet bid credit, courtesy of NameJet.

Thanks for participating in the contest! I’ll add this domain name to my domain monitor list to see who acquired the domain name once the ownership has changed.

Contest: Guess Closing Price of NYE.com Auction (Win $100 Bid Credit)

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NYE.com is currently up for auction at NameJet. It’s a public auction, so anyone can jump in to bid at any time before the auction closes on Wednesday afternoon. The current high bid is $36,000 and the reserve price has not been met yet.

In my opinion, NYE.com has significant value because NYE stands for “New Years Eve,” which is probably one of the biggest nights of the year celebrated by people around the globe. Restaurants and night clubs have expensive dinners and parties, and people spend millions of dollars annually on their own private parties.

In addition to this acronym, NYE is used as an abbreviation for hundreds of businesses and organizations. Nye is also a last name – Bill Nye, The Science Guy is one example of someone with this last name. There’s also at least one geographic area in the US called Nye.

Want to win a $100 NameJet bid credit?

Guess the sale price of NYE.com in the comment section below, and the person who guesses closest to the actual final price will get a $100 NameJet bid credit courtesy of NameJet. If there’s a tie, the person who posted the closest guess first will be declared the winner. Only one guess per person (if you post multiple guesses, all of your guesses will be deleted.) The deadline to post your guess is Tuesday, December 18th by 3:30pm EST.

Higher Minimum Bid Auctions at NameJet

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If you frequently bid on NameJet auctions, you’ve probably noticed quite a few domain names that are pre-release that have a price minimum bid than the standard $69 minimum bid. Up until last week, I assumed that you couldn’t bid on those auctions unless you placed a backorder that was equal to or greater than the reserve.

Last week, I back ordered a domain name that appeared to have a $149 minimum bid. There was one other person who appeared to back order it before the deadline at the same $149 bid price. When the domain name went to auction, I was expecting to compete with one person, but lo and behold, there were additional bidders at below the $149 price.

I reached out to NameJet GM Matt Overman for some clarification, and he let me know the higher price was simply a reserve price. This means you can bid lower than the minimum posted amount without any obligation (as long as you bid above the standard $69). If nobody bids the reserve price or higher, the domain name won’t get sold to you for the $69 minimum.

What does this mean for you?

  • If you think you’re the only bidder when you bid the reserve, there might be others who bid lower but can outbid you at auction.
  • You can’t see how many backorders there are under the posted price prior to the auction.
  • You can safely bid the $69 minimum even if the posted price is higher without obligation.

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