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New gTLD

Using .CO & .ME Locally

I saw this newspaper dispenser in Portland, Maine this morning and thought of you so I snapped a photo and want to share it. A number of companies in Maine (state abbreviation is ME) are using .ME as if it were its own local ccTLD.

This afternoon, I saw the Name.com video I embedded below, and it makes a similar point, but with a focus on Colorado (state abbreviation is CO).

Because Google allows domain owners who own .CO and .ME domain names to target visitors in the US, it makes sense to some companies in Maine and Colorado to use their states’ respective abbreviations. I won’t be surprised to see New York City businesses using .NYC in the near future.

BTW, one of the things I like about Name.com is their videos. It’s a small company and their weekly videos are great for building the brand and allowing customers to get to know the company. I feel like I know many of the people, even though I haven’t met all of them.

Did Warner Bros. Buy Anderson.TV for Anderson Cooper TV Show?


I read an article this morning that discussed a new television show featuring Anderson Cooper, which will be aptly called Anderson.  I did a bit of research to see if there would be a unique website for the show, and I think I may have found one that could be used: Anderson.TV.

Cooper’s management company already appears to own  AndersonCooper.com, which is a fully developed website.  According to a Whois lookup, Anderson.TV is registered to Warner Bros. The company appears to have acquired/taken possession of  the domain name in February of 2011 from a company in Tawain.

According to a September 2010 article appearing on the website, Deadline.com, “Anderson Cooper has signed a deal to host a new one-hour NYC-based daily daytime strip for Warner Bros Domestic Television Distribution, set for national syndication launch in Fall 2011.

Cooper is known to interact with his television audience online, and it would make sense to me that Warner Bros. may have  acquired  the domain name for the television show.  At the present time, Anderson.TV does not resolve.

If the domain name is used and marketed, it bodes well for .TV investors who look at market usage of domain names to help bolster the aftermarket values of other .TV domain names.

At What Price Will Movies.XXX Sell?


Just learned that Movies.XXX will be one of the premium .XXX domain names up for auction at the TRAFFIC show. We’ve heard that Frank Schilling and Mike Berkens have both invested in .XXX domain names in private, so we don’t really have an idea of their values.

What do you think Movies.XXX will sell for at auction? Keep in mind, there will be no online bidding, so bidders will have to place their bids in person or over the phone. I am not sure if there is a reserve price on the auction.

Mike Berkens Invests in .XXX Domains


A few weeks ago, I wrote about Frank Schilling’s 7 figure investment in .XXX domain names as part of the ICM Registry’s Founders Program. I learned that another domain investor has also made a large investment in .XXX domain names, via the Founders Program.

Mike Berkens paid “into the six figures” for three .XXX domain names. His company acquired FreePorn.xxx, BlowJobs.xxx, and AnalSex.xxx. The actual purchase price isn’t being disclosed by Berkens or the ICM Registry.

The people behind the ICM Registry and their plans for the extension are big reasons for Berkens’ investment. According to Berkens:

“I think when you invest in a new extension your investing the registry as well, the people behind it and their vision and plan.

ICM has some very smart, determined people who also have the budget and desire to make a turn .XXX into one of the better known extensions throughout the world to compete with .com for adult material.

I also think their forthcoming micropayment system will have a big impact on the space.

Moreover I don’t think another adult oriented domain will be approved by ICANN in the new gTLD process and therefore I think .XXX will own the adult domain space.”

Websites on these domain names (not safe for work or those under the age of 18) went live this past week. Berkens used the web development services of DDC to launch these three websites.

It’s likely that FreePorn.xxx is one of the ten most valuable .XXX domain names. It’s a risky investment, but it could certainly pay off down the road, assuming .XXX takes off. In fact, Frank Schilling is hoping for a ten bagger when it comes to his investment (watch the video on Danno’s Blog  3:00 mark).

“King Gavin” .XXX Advertisement (Video)


A friend sent me this video that I want to share with you called “King Gavin Makes it Rain.” It’s an advertisement for the .XXX domain extension that I believe was created by the ICM Registry, to encourage people to learn more about .XXX domain names at About.XXX. The video was uploaded to YouTube just a few days ago, but it already has over 700,000 views. Pretty good viral marketing.

Sedo CEO: “Addition of a New gTLD Will Not Affect Prices in the Secondary Domain Market”


SedoBecause Sedo is a sales platform that serves as a venue for domain names of all extensions, and because of the breadth of its sales, I think company CEO (and co-founder) Tim Schumacher is well positioned to opine on the impact gTLDs may have on the value of domain names.

So does Tim think gTLDs are going to change or devalue the price of existing domain names? According to Schumacher, “the answer here is simple: No. The addition of a new gTLD will not affect prices in the secondary domain market.”  Schumacher continued,  “for example, the introduction of a number of new gTLDs in 2001 (.aero, .biz, .coop, .info, .museum, .name, and .pro) highlight how some extensions flourish, while other do not.   I’d imagine many of people would not have even realized that some of these TLDs were launched.   The inconvenient truth for any new gTLD is that, in 2001, you needed a .com to start a business (or a country-specific equivalent) and that rule still applies ten years later.”

I’ve been hearing quite a bit of buzz about .XXX domain names, and Schumacher commented on that extension as well. Said Schumacher, “while the .xxx extension is receiving much media attention of late, without a mandate to force adult content to the extension, it’s simply another new extension that brands should be aware of.”

One thing that will be interesting is to see whether Sedo has any restrictions on selling .XXX domain names. Sedo has an adult domain name section, and I am curious about whether they will push all .XXX domain names there since they currently look to the left of the dot for cues.

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