It is my understanding that the adult industry has been at the forefront of various industry changes. I have heard that the adult video business spurred the quicker adoption of in-home VCRs, and I also understand that online adult businesses helped to bring credit card processing online more quickly.
I am wondering if .XXX domain names could change browsing habits in the future and pave the way for the public adoption of gTLD domain names. Hear me out for a minute.
At the moment, adult websites can be found on a wide variety of extensions… com, net, org, info…etc. There really are no rules in place for where people can find adult websites. As far as I am aware, that will not change with .XXX domain names. People will still be able to visit adult sites on the same extensions as they can now.
As some websites migrate to .XXX domain names, and other new adult websites are developed on .XXX domain names, it’s likely more people will directly navigate to .XXX domain names for their adult pleasure. Frank Schilling has said that people already directly navigate to .XXX, so this isn’t a surprise. With increasing traffic patterns, I would not be surprised to see additional adult sites using .XXX domain names, despite the initial objection of some in the adult business.
Theoretically, I would think that when people become accustomed to visiting .XXX domain names, a “vanity” extension if you will (coined by David Castello), they will be more amenable to visiting other vanity gTLD in the future. If they want a restaurant, they might visit OliveGarden.Restaurant, if they want to make a hotel reservation, they may visit Marriott.Hotel or Philadelphia.Hotel.
I certainly don’t think this change will happen over night, and I am not sure how long it will take. However, I would not be surprised in the least if .XXX helps to usher in the public adoption and awareness of new gTLDs.
What do you think?