Nearly two years ago, United Domains announced that the company would begin to accept non-binding pre-registrations for gTLD domain names. In a press release today (also announced on the company blog yesterday), United Domains reported “1 million pre-registrations made through its New Generic Top-Level Domain (New gTLD) Pre-Registration Program.”
The company offered users the chance to reserve domain names in 120 expected gTLD extensions, although there are nearly 1,500 actual gTLD strings that have been applied for. The press release did not mention whether there were one million unique gTLD pre-registrations or if there were domain names with multiple pre-registrations.
An important thing to note is that the pre-registrations aren’t binding, so people could pre-register hundreds or even thousands of domain names without having to actually pay for them or commit to paying for them once they become available. Obviously, many of these pre-registrations won’t materialize into actual purchases.
With that said, I think the most interesting aspect of the report ia the top gTLD extensions that were reserved, since that might give a general indication of what TLDs will have strong interest once they are available. Knowing the amount of interest might give applicants a boost when it comes time to the auctions for competing applicants on a TLD.
United reported these as “Top Ten Most Popular New gTLDs:”
- 1. .web
- 2. .shop
- 3. .site
- 4. .hotel
- 5. .music
- 6. .nyc
- 7. .film
- 8. .eco
- 9. .berlin
- 10. .sport
In case you aren’t already aware, United Domains is part of the United Internet Group, which also owns Sedo, 1&1, fasthost, and GMX.