According to this tweet below, it looks like Apple is using the Apple.News domain name in its Apple News app, now available for iPhone users who are using iOS 9. As you can see, if a user shares a news article on social media via the Apple News app, the url that is shown is an Apple.News url. The .News gTLD extension is operated by Rightside.
friend shared a NYT story to Facebook via apple news. Apple News crafted new URL with new label in FB. pic.twitter.com/VcGmNCASfP
— ಠ_ಠ(@MikeIsaac) September 20, 2015
I think it is a smart move from Apple to use Apple.News in this manner. It makes it very clear that the news article that was shared was done so via the new app. This enables Apple to help build its brand as others will see their social networking contacts using the app and might give it a try. This also enables publishers to see that people are accessing their content via links from the Apple News app.
Apple could



