Google Announces Hire; Not Using .Google TLD

Elliot Silver
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9

Google recently launched Hire, which is, according to TechCrunch, “a new service that helps businesses more effectively manage their internal recruiting process.” After reading the headline on TechMeMe and clicking through to the TechCrunch article, I was very curious about the domain name that Google chose to use for this new service.

As I read through the article to learn about Hire, I wondered if Google had acquired the Hire.com domain name. I also thought that perhaps the company might use its Google-branded TLD for it – Hire.Google. Neither of those options were used by Google. Instead, the company is using Hire.Google.com for this new service.

It sort of makes sense that Google wouldn’t go out and buy Hire.com. It looks like Hire.com is registered to a company called Authoria, Inc. Hire.com currently forwards to PeopleFluent.com, which appears to be how the entity rebranded in 2011. I am not sure if the registrant of Hire.com would sell Hire.com, but if the company was open to selling this domain name, my guess is that it would have a six figure or possibly a seven figure price tag.

The other option I thought about would have been Hire.Google. People in the new gTLD space have talked about Google’s usage of its .Google branded extension

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Evil Genius Using a .Beer Domain Name

Elliot Silver
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2

Living in the Boston suburbs, I am lucky to have an abundance of great beer in my area. I regularly have awesome beers from Tree House, The Alchemist, Bissell Brothers, Jack’s Abbey, Maine Beer Company, Lawson’s Finest, Trillium, and quite a few other exceptional brewers from New England and beyond. I am a big fan of beer – especially good IPAs.

The other day on Twitter, I noticed a beer company using a .Beer domain name. Evil Genius Beer Company, a brewery in Philadelphia, uses the EvilGenius.Beer domain name. Although the domain name forwards to its website found at EvilGeniusBeer.com, the company is advertising and promoting its .Beer domain name on its beer cans:

Trevor Hayward, the co-founder of Evil Genius, told me why they chose to use a .Beer domain name when they could have simply used their EvilGeniusBeer.com domain name:

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Amazon Buying Grocery Domain Names

Elliot Silver
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5

In the wake of Amazon’s pending acquisition of Whole Foods, it looks like Amazon has been buying grocery related domain names. Using a DomainIQ monitor alert, I was able to detect a number of recent domain registrations made by Amazon, most likely spurred by the acquisition. Most of the new registrations I noticed are new gTLD domain names.

As you can see below, the names I noticed that were registered have AmazonGrocery or AmazonGroceries in them with different extensions. The company has owned AmazonGroceries.com and AmazonGrocery.com since 2006, according to DomainTools Whois History tool. Smartly, the .com domain names both forward to the grocery section of Amazon’s website.

Some of the domain names I noticed that Amazon registered in the past few days include:

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.Club Hits 1 Million Registrations

Elliot Silver
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8

The .Club registry has hit a milestone – 1 million .Club domain name registrations. According to .Club registry CEO Colin Campbell, the milestone was reached at 3:15 this morning:

According to nTLDStats.com, there are just 5 new gTLD extensions that have one million or more registered domain names: .XYZ, .Top, .Loan, .Win and now .Club.

As I wrote a couple of days ago, the .Club registry released approximately 4,500 previously reserved domain names. These domain names became available to register yesterday, and I presume this helped the registry surpass the million domain name mark.

.Club Releasing 4,500 Domain Names

Elliot Silver
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2

In a blog post published this morning, the .Club registry announced that it will be releasing 4,500 domain names tomorrow. These domain names were previously reserved by the registry, and as such, they were only available to purchase by working out a deal directly with the registry.

The domain names that are being released include one and two word phrases as well as some shorter two and three character domain names. The full list of 4,500 domain names can be downloaded via the .Club blog post. Some examples cited are University.Club, Varsity.Club, and Gardening.Club.

Domain names that are being released “have suggested retail prices from $100 to $10,000.” The blog post mentioned that many domain name registrars sell these domain names for less than the suggested price, so you’ll need to check with individual registrars to see what is available and for how much at the time the domain names are released. According to the blog post,

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eName Hosting “Lucky Number” .Club Auction

Elliot Silver
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0

eName will be hosting an auction for .Club domain names. The “Lucky Number” auction is live now, and auctions begin closing from June 10th through June 15th. The .Club registry published a blog post listing the domain names that are coming up for auction along with their closing dates.

All of the domain names, with the exception of 8.Club, are listed without a reserve price. In addition, the auctions have standard .Club renewal rates. You can read the .Club registry blog post for details, and you can also view the video below to learn more about the auction:

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