Evil Genius Using a .Beer Domain Name | DomainInvesting.com
Neustar Domain Names

Evil Genius Using a .Beer Domain Name


Living in the Boston suburbs, I am lucky to have an abundance of great beer in my area. I regularly have awesome beers from Tree House, The Alchemist, Bissell Brothers, Jack’s Abbey, Maine Beer Company, Lawson’s Finest, Trillium, and quite a few other exceptional brewers from New England and beyond. I am a big fan of beer – especially good IPAs.

The other day on Twitter, I noticed a beer company using a .Beer domain name. Evil Genius Beer Company, a brewery in Philadelphia, uses the EvilGenius.Beer domain name. Although the domain name forwards to its website found at EvilGeniusBeer.com, the company is advertising and promoting its .Beer domain name on its beer cans:

Trevor Hayward, the co-founder of Evil Genius, told me why they chose to use a .Beer domain name when they could have simply used their EvilGeniusBeer.com domain name:

“We liked the idea of using something a little different, plus given how proliferate .com is, it wasn’t possible for us to get evilgenius.com. We actually advertise this on our packaging etc as (Hell yeah that’s our website, .BEER, not .COM!)”

I think this is a good way to use a .Beer domain name and I wanted to share it with you.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

Reach out to Elliot: Twitter | | Facebook | Email

Comments (2)

    Tom S

    Some people want to be “different” than (dot)com? What’s up with that??

    June 23rd, 2017 at 4:31 pm

    Mike Sallese

    Maine Beer Company’s Lunch and Lawson’s Sip of Sunshine are top notch! I can’t always get them locally but snap them up when I can!

    Will have to give Evil Genius a try!



    June 23rd, 2017 at 8:40 pm

Leave a Reply

Name *

Mail *