Evil Genius Using a .Beer Domain Name

Living in the Boston suburbs, I am lucky to have an abundance of great beer in my area. I regularly have awesome beers from Tree House, The Alchemist, Bissell Brothers, Jack’s Abbey, Maine Beer Company, Lawson’s Finest, Trillium, and quite a few other exceptional brewers from New England and beyond. I am a big fan of beer – especially good IPAs.

The other day on Twitter, I noticed a beer company using a .Beer domain name. Evil Genius Beer Company, a brewery in Philadelphia, uses the EvilGenius.Beer domain name. Although the domain name forwards to its website found at EvilGeniusBeer.com, the company is advertising and promoting its .Beer domain name on its beer cans:

TODAY – TRUST THE PROCESS. Limited edition crowler & beer “The Process” starts at 2PM, w this brew tappedat 4PM. #evilgeniusonfront #thelab pic.twitter.com/Cwd1NNzIFd

— Evil Genius Beer Co. (@EvilGeniusBeer) June 22, 2017

Trevor Hayward, the co-founder of Evil Genius, told me why they chose to use a .Beer domain name when they could have simply used their EvilGeniusBeer.com domain name:

“We liked the idea of using something a little different, plus given how proliferate .com is, it wasn’t possible for us to get evilgenius.com. We actually advertise this on our packaging etc as (Hell yeah that’s our website, .BEER, not .COM!)”

I think this is a good way to use a .Beer domain name and I wanted to share it with you.