Evil Genius Using a .Beer Domain Name

Living in the Boston suburbs, I am lucky to have an abundance of great beer in my area. I regularly have awesome beers from Tree House, The Alchemist, Bissell Brothers, Jack’s Abbey, Maine Beer Company, Lawson’s Finest, Trillium, and quite a few other exceptional brewers from New England and beyond. I am a big fan of beer – especially good IPAs.

The other day on Twitter, I noticed a beer company using a .Beer domain name. Evil Genius Beer Company, a brewery in Philadelphia, uses the EvilGenius.Beer domain name. Although the domain name forwards to its website found at EvilGeniusBeer.com, the company is advertising and promoting its .Beer domain name on its beer cans:

Trevor Hayward, the co-founder of Evil Genius, told me why they chose to use a .Beer domain name when they could have simply used their EvilGeniusBeer.com domain name:

“We liked the idea of using something a little different, plus given how proliferate .com is, it wasn’t possible for us to get evilgenius.com. We actually advertise this on our packaging etc as (Hell yeah that’s our website, .BEER, not .COM!)”

I think this is a good way to use a .Beer domain name and I wanted to share it with you.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

2 COMMENTS

  1. Maine Beer Company’s Lunch and Lawson’s Sip of Sunshine are top notch! I can’t always get them locally but snap them up when I can!

    Will have to give Evil Genius a try!

    Cheers,

    Mike

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Delete the Verification 3rd Nameserver

0
This morning, I received an email from Atom notifying me the nameservers for one of my domain names was not correctly set up. I...

Team Internet and CCI Partnership to Operate .CO ccTLD

0
According to a post on Team Internet's corporate LinkedIn page, the company has been awarded the contract to operate the .CO ccTLD registry in...

45.com Reportedly Acquired for $1.8 Million

0
According to a post on X linking to a press release on CoinDesk, the 45.com domain name has been reportedly acquired for $1.8 million. Lucky45...

Atom Hiring Manager of Registrar Operations

0
Last month, Atom.com announced that has become an ICANN accredited domain registrar. In the blog post announcement, the company briefly shared its big vision...

Jason Calacanis Acquires Begin.com (Update)

2
Serial entrepreneur and investor Jason Calacanis announced the recent acquisition of Begin.com. Jason didn't share the acquisition price, but he did mention this is...