GoDaddy is making a very generous contribution to Dana-Farber Cancer Institute as a part of my Pan-Mass Challenge fundraising campaign in exchange for the publication of this article.

Earlier this year, GoDaddy CEO Blake Irving had an article about women in technology published on Fortune.com. Blake’s piece makes a strong case for the link between diversity and innovation and the insight that female technologists bring to the table. This applies to the domain industry as well. While there have been women employed within the industry, domain conferences are still dominated by males.

Several years ago, DomainFest started a “Women in Domaining” portion of their conference. It carried over to NamesCon. This is a great step for the industry, but it’s just that – a step. To help move domaining forward, women are going to play a vital road. Blake Irving explained why:

“Of course, we’ve long intuited that diversity of thought leads to novel solutions, but more and more the diversity theory is being backed by hard data. In a study released in May by the University of Castilla la Mancha, Spain, researchers analyzed the make up and results of more than 4,000 R&D teams around the world and found that gender diverse groups can lead to greater creativity and better decisions. However, the tech industry has an equally important reason to court women developers and tech leaders: women are the majority consumers of tech. Despite the long-running stereotypes to the contrary, women purchase and use more technology than men. Women purchase more tablets, laptops and smartphones; download more music, movies and games; make the majority of household technology purchasing decisions; and utilize devices and services, from games to social media, more than their male counterparts, according to research over the past two years from the market intelligence firm Park Associates.

Understanding how women adopt and utilize technology are two of the most important insights the tech industry can glean—and there’s no better way to do that than to have women build and lead product development.”

More than 50 percent of small businesses in the U.S. are run by women, yet the majority of aftermarket is being run by men. How can this impact selling or buying domain names? A number of ways. Are you registering the right domain names? Are your emails targeted toward men or women? Are the landing pages going to drive interest in both genders?

Why aren’t there more women in the industry?

So women

There are quite a few people who are involved in the domain investment space and have an interest in working for a large industry company. I saw a job posting on Twitter that I want to share with readers who have an interest in the field of Marketing. GoDaddy is looking to hire a Marketing Manager for its Aftermarket.

Here’s what the job entails, according to the Jobvite description:

“As a Marketing Manager for the Domains Aftermarket at GoDaddy, you will be an integral member of a team charged with dramatically extending our leadership in the secondary domain market. GoDaddy has the largest marketplace in the industry helping organizations and domain professionals around the globe to buy, sell, and monetize premium domain names. You will design, plan and execute campaigns to accelerate revenue and audience growth, expand our distribution channels, improve our customer experience, and enhance GoDaddy’s brand presence within the industry. Intended for candidates with 5+ years of marketing experience.”

As you might expect, the company is seeking to hire someone with considerable marketing industry experience. Paul Nicks, Sr. Director and General Manager of GoDaddy’s Aftermarket, let me know that

For the last several years, GoDaddy has been working hard to make inroads with international customers. In light of the economic troubles happening in Greece, GoDaddy is helping its Greek customers keep their products and services active, even if the financial system is not operating as usual.

I came across an article on GlobalPost.com, which discussed the predicament that many Greek startups are finding themselves in with their banking system pretty much shut down. The article stated that “one US internet company is granting auto-renewal subscriptions in Greece.” The company that is doing this is GoDaddy, and the article quoted Stefano Maruzzi, the company’s Vice President of the EMEA region.

I wanted to learn more about the company’s assistance to Greek customers. I reached out to Nick Fuller from GoDaddy’s public relations team, and here’s what I was told about the company’s efforts to help its customers ensure their products and services don’t unintentionally expire while the banking system is shuttered: