covfefe: Everything Becomes a Domain Name

Apparently, President Donald Trump posted a tweet late last night with a typo: “covfefe.” After many people wrote about the typo, he deleted his tweet and followed it up with a second tweet mentioning “covfefe.”

As with just about everything else these days, covfefe is now used in a domain name. It’s not surprise, but someone registered covfefe.com already. The domain name is registered under privacy at GoDaddy. As of this morning, the domain name is parked via the CashParking program from GoDaddy. There is also an inquiry link “Interested in this domain?” in case someone else wants to buy the domain name.

I think the lifespan of this domain name is about one day, but it still funny to see that everything seems to become a domain name these days!

M&A Discussion in the Domain Space

Frank Schilling authored an article in Entrepreneur about mergers and acquisitions. Frank shared his thoughts on the considerations a business owner must make before deciding on a M&A opportunity. Interestingly, Frank shared the following about M&A experience with his own business:

“Potential buyers approached me five times in four years in pursuit of my business, Uniregistry, as I told DN Journal in 2007. Several offered nine-figure deals, and they were willing to go higher at each point in our negotiations. I met with each one and seriously considered their propositions. In the end, selling didn’t feel right. I may sell eventually, but not until I find a situation that suits my goals and represents what I believe is best for the company.”

The article was timely, as it seems there is some M&A discussion in the domain name business, according to two reports published yesterday.

In a report published on

Funny Domain Name Story

Someone shared this funny domain name story on Twitter, and I want to share it with you. The moral of the story is that you should hold business discussions in private (or quietly), and buy your domain name as soon as you think of it!

Prepare.com “is Not for Sale”

If you want to buy the great (and obviously valuable) Prepare.com domain name, it is not for sale. The owner of the domain name has a creative page within his website to let people know Prepare.com  isn’t for sale and he doesn’t have any intention of selling it.

In doing some Whois searches yesterday, I saw that the Whois information for Prepare.com  directed people to a page within the website that discusses the domain name and why it is not for sale. I think some of what was written on the page is a bit tongue in cheek, but I like it. Reading between the lines a bit, my interpretation is that it is not for sale, but if someone is willing to make a very, very good offer for it, the owner would give it due consideration.

Negotiations can be exciting  and interesting, but they can also be

Altering My Business is a Challenge

When I tell people my company owns around 500 domain names, some people think this is a huge number and others are surprised my company owns so few domain names. Compared to other pros  in the domain investment space, this is a relatively small number. This number is actually higher than it was a couple of years ago, as I began an attempt to alter  my business by increasing the size of its domain portfolio. This hasn’t worked out as ideally as I thought.

After seeing several larger portfolios change hands during the last few years, I thought about growing the size of mine. The thought was that if I could turn my portfolio into one with 25,000 + domain names, I could sell it for tens of millions of dollars. I already had a good number of high value domain names (one worders and three letter .coms), and I could spend money earmarked for individual high value domain names to acquire tens of thousands of minimum bid expiring domain names at auction and hand registered domain names. That was a fleeting thought I had anyway.

This didn’t  really work out for me though.

Buying thousands of domain names proved to be much

Jeff Sass to Speak at SFTA Event

Jeff Sass, Chief Marketing Officer of the .Club Registry, will be the featured guest speaker at tomorrow’s South Florida Technology Alliance (SFTA) networking event. The event will be held tomorrow (April 25) from 5:30 pm – 8:30 pm at Funky Buddha in Ft. Lauderdale, Florida.

Here’s what Jeff told me he will be speaking about:

A memorable and meaningful domain name is an essential part of your branding and marketing efforts, and there are more choices than ever before to get a great domain.
Learn why dropping vwls and making up words just to get a .com is a bad idea (sorry Flickr!)
Learn about the 1,000 new domain extensions and how they can help you grow your business and brand.
Learn about the hidden SEO benefits of keyword rich domain extensions

Jeff is scheduled to speak from 6:00 – 6:30, and that will be followed by two hours of networking. I presume Jeff will be sticking around to answer any questions and chat about .Club and/or domain names in general.

Registration for this event is