This morning, I noticed that Prime.com had transferred domain registrars. The domain name moved from Fabulous to the corporate brand protection company, MarkMonitor. Prime.com remained under Whois privacy and the domain name did not resolve to any website at the time I published my article about the transfer.
A short time ago, I took a look at Prime.com, and I was forwarded to an Amazon Prime page within Amazon’s website. A Whois search at DomainTools confirmed that Amazon is the new registrant of Prime.com:

The acquisition of Prime.com was a very smart move for Amazon. For the past several years, Amazon has been promoting its Prime brand quite heavily. As a Prime member, our Amazon boxes come delivered with Amazon Prime promoted on the tape and packaging. Amazon has built





At the end of October, I reported that