Did Weight Watchers Acquire WW.com? (Updated)

Elliot Silver
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9

In my morning DomainTools Domain Monitor email, I noticed that the WW.com domain name transferred to a different registrar. WW.com had been registered at GoDaddy, and the domain name was transferred to SafeNames. George Kirikos pointed this out in a tweet this morning:

As George rightly states, because of GDPR, it is currently unclear who the current registrant of WW.com is. A domain transfer doesn’t necessarily mean the domain name sold, but as George also pointed out, Safenames is a pretty big corporate domain name and brand management company, so it could indicate that WW.com was sold. In 2014, I previously reported that

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Cheddar Report: Monaco Paid $12 Million for Crypto.com

Elliot Silver
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29

An article by Tanaya Macheel on Cheddar has pegged the sale price of the Crypto.com domain name at $12 million. According to the article, “Monaco, a Swiss payments and cryptocurrency platform start-up, paid $12 million for the URL as part of a rebranding strategy, Cheddar has learned.” I am not sure whether or not this has been confirmed by the buyer or seller.

If the sale price was $12 million, it would easily be the largest domain name sale of the year, well ahead of the $1.2 million sale of Super.com, as charted by DNJournal. The sale of Crypto.com would also rank as the 9th largest public domain name sale of all time, according to GoDaddy. A $12 million sale would rank below the $13 million sale of Sex.com and above the $11 million sale of Hotels.com.

Interestingly, although

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Coins.com Domain Name Sold and in Escrow

Elliot Silver
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36

Late last week, I wrote about the sale of Crypto.com, a domain name that was acquired by a crypto-based credit card company called Monaco, which is rebranding as Crypto.com. I have been tracking quite a few exceptional domain names that would appeal to cryptocurrency companies, and I can exclusively report the sale of the Coins.com domain name.

According to Whois records, Coins.com is currently registered to IP attorney Stevan Lieberman. The domain name had previously been registered to Stacks Bowers, a company that conducts auctions of rare coins and currency. I contacted both the new registrant via the Coins.com contact form as well as Stevan, and both confirmed the domain name was sold and is currently in escrow via Escrow.Domains, a secondary site of Greenberg & Lieberman.

The new registrant of Coins.com is Adam Perzow, who was previously associated with Investing.com. Adam is one of two co-founders of MD Insider, Inc., a machine learning data company in the healthcare sector. He also previously sold his domain, Invest.com, in late 2014 to Singulariteam, a private equity group based out of Israel.

I reached out to Stacks Bowers to see if they could offer a comment about the sale of Coins.com with no reply.

From what I understand, the acquisition of Coins.com was made

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Matt Blaze Comments About Crypto.com Sale

Elliot Silver
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36

Matt Blaze owned Crypto.com for many years. In March, he reportedly told The Verge that the Crypto.com domain name was not for sale. Whether Blaze fully intended to keep the domain name or was stating that as a negotiating tactic, Crypto.com was sold to a company called Monaco, which quickly rebranded as Crypto.com.

When news of the deal broke, I do not believe Blaze offered a comment about selling the domain name. In a blog post published on MattBlaze.org, Blaze offered some commentary about why he sold Crypto.com. The full blog post is worth a read, but here is an excerpt that discusses why Blaze ultimately decided to sell the domain name:

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Report: Crypto.com Was Sold

Elliot Silver
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8

According to a report on TechCrunch, the “Highly-prized domain name Crypto.com has been sold!” As you may recall, there was an article in The Verge back in March discussing how Matt Blaze, the owner of the domain name, received many offers to buy Crypto.com but was not interested in selling the domain name. Apparently something changed, and the domain name was acquired by a crypto company called Monaco.

At the time The Verge article was published, I asked readers what they think Crypto.com is worth. Over 1/3 of those who voted thought the domain name was worth $10 Million +. Well over 50% thought the domain name was worth at least $5 million.

Although the price was not shared in the TechCrunch article or shared elsewhere from what I can see, my guess

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Add LinkedIn Profile Link to Inquiry Page

Elliot Silver
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6

I want to share a suggestion I have not had the time to implement on my own but plan to put into place at some point in the near future. It might be a good idea to add a link to my LinkedIn profile on my domain name for sale inquiry and offer landing pages.

There are two reasons for why I think this is a good idea and why I want to test this out.

Tracking who is landing on your landing pages. There are many inquiries made covertly, and if you are able to see that a specific person at a specific company landed on the inquiry page and you receive an anonymous inquiry a short time later, it can help identify who wants to buy the domain name. Even if an inquiry is not made, you may be able to get a better idea about who is looking at one of your domain names.

People may trust you more when they inquire. The domain name business is notoriously opaque. People don’t necessarily know who they are dealing with when buying a domain name. Someone unfamiliar with the domain space may not trust doing a deal with someone anonymous. Putting a link to your LinkedIn profile can humanize you and help establish a level of trust and rapport when someone wants to know who owns the domain name.

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