Heritage Auctions is making an effort to reach out to the general public to make them aware of domain names that are available for purchase in the aftermarket. HA is the third largest auction house, and the company is leveraging its brand to let consumers know about the domain name resale market.
I think it is pretty unusual for a major domain auction house to market its business without having a major event as the impetus. It is good to see, as I believe it is beneficial to everyone who makes a living from domain investments.
I asked Aron Meystedt for a comment about this campaign, and here is what he told me:
“After getting our feet underneath us in the first two years, the focus has now switched to educating investors about the benefits of premium domain names. Most of our marketing, going forward, will include a piece about domain values, supply and demand in the industry and what makes a domain a desirable asset to own.”
Aron also directed me to



