Heritage Auctions is making an effort to reach out to the general public to make them aware of domain names that are available for purchase in the aftermarket. HA is the third largest auction house, and the company is leveraging its brand to let consumers know about the domain name resale market.
I think it is pretty unusual for a major domain auction house to market its business without having a major event as the impetus. It is good to see, as I believe it is beneficial to everyone who makes a living from domain investments.
I asked Aron Meystedt for a comment about this campaign, and here is what he told me:
“After getting our feet underneath us in the first two years, the focus has now switched to educating investors about the benefits of premium domain names. Most of our marketing, going forward, will include a piece about domain values, supply and demand in the industry and what makes a domain a desirable asset to own.”
Aron also directed me to an article he published in Heritage Auctions’ Intelligent Collector Magazine, which can be found on the publication’s website. In the article, Aron discussed the domain aftermarket and shared some insight into why domain names are valuable and what makes a domain name valuable.
It is good to see Aron and Heritage Auctions discussing domain names and advertising the company’s available domain names. This is the type of advertising that likely can’t show an ROI but may be good for domain investors as well as HA.
Here’s the graphic used in the LA Times advertisement: