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Top TRAFFIC Auction Picks (Moniker, Rick Latona & Aftermarket.com)

Elliot Silver
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3

Subscribe to Elliot's BlogNow that the three preliminary auction lists have been released by Moniker, Aftermarket.com and Rick Latona, I want to give my top picks for each domain auction.   Of course, all of these picks really depend on the reserve prices, as high reserves will dissuade bidding.
I think there are some fantastic names up for bid, and depending on the reserve prices, these auctions combined could set a live domain auction record. After many conversations with people in the industry, it doesn’t sound like there are a whole lot of buyers right now. However, that could certainly change if the domains are priced right. In my opinion, a great domain name is offered for sale at the right price just once. If you miss your opportunity to grab the name, it’s gone for good.
Below is the current catalog for each company, and I highlighted my top choices:
Moniker Auctions:
Cleaning.com
Trumpet.com
Europe.mobi
Date.Me
Show.Me
Love.Me
Buy.Me
Watch.Me
Play.Me
Ask.Me
Kiss.Me
Rent.Me
Loan.Me
Marry.Me
Gasprices.us
Hotblonde.com
Roleplay.com
BankStatements.com
Windelectricity.net
Scrimmage.com
Pathologist.com
Employment.net
Liabilities.com
CornedBeef.com
Aidsresearch.com
Ankle.com
Celibate.com, celibacy.com
Chickenrecipes.com
Daisies.com
Us.org
Camera.net
Pepperoni.com
RestaurantSupply.com
LowRateMortgage.com
Xx.net
Winks.com
Answeringservice.com
Creditscores.net
Consumerloans.com
Microphone.com
Pensionplan.com
Plo.com
TemporaryJobs.com
Shortstories.com
Vhs.com
Fired.com
Literature.com
Cancerresearch.com
Doug.com
Healthcareplans.com
Web.org
BirthdayPresents.com
Videodownloads.com
LT.com
Disabled.com
Electricbikes.com
Redroses.com
Warez.com
Deposits.com
Mine.com
LeaseCars.com
Internetdating.com
Poem.com
Graphs.com
Cheapsoftware.com
Teenagers.com
FinancialAid.com
Lowfare.com
PartySupplies.com
Zimbabwe.com
Searching.com portfolio
Ad.com
Bond.com
Babysitting.com
Winter.com
Creditscores.com
Sleep.com
CreditCheck.com, FreeCreditCheck.com
Stock.com
Adware.com and net
Homerun.com
Gas.mobi
CTR.com
Look.com
Camps.com
GasPrices.com
Blonde & Blond.com
Dancing.com
Bulldozers.com
99.net
Flights.net
Sites.com
Pokertours.com
Ticketsales.com
Calls.mobi
Sax.com
Ancientart.com
Catbreeders.com
Stores.mobi
Cuban.net
Clarinet.com
ClinicalPsychology.com
Musicstudio.com
666.mobi
MMM.MOBI
Races.mobi
Holygrail.com
Rescued.com
2009.org
Child.info, Father.info, Mother.info
Spanish.mobi
Officefurniture.info
Sponsored.com
Condominiums.net
Examinations.com
Laugh.net
Methodology.com
Stopsmoking.info
Bikestands.com
Soypasta.com
Keywordselection.com
Marblefloor.com
SummerCamp.com
Collectibleplates.com
Surroundsoundsystems.com
Electronicsupplies.com
Pressconference.com
Vintagecigars.com
Retrain.com
Starve.com
Usedmaseratis.com
Wirelessheadphones.com
Divingboard.com
Celebrityweddings.com
Telephoneconference.com
Property.net
Bilingual.com
Oildrilling.com
Greeninformation.com
Joke.net
Sleepwalking.com
Minimart.com
Cheapgas.us
Ugly.net
Japanesegardens.com
Orders.net
Located.com
Baseballplayer.com
Gamedevelopers.com
Technology.net
Amateur.net
Knuckleball.com
Breathtaking.com
Drillpress.com
Sportcoats.com
Schoolloan.com
Dogtrainers.com
Smart.org
Tabloids.com
Whiteroses.com
Yellowroses.com
CarBrokers.com
Firstdown.com
Podcasts.net
Discountrate.com
Bubblebath.com
Guardians.com
Fabulous.net
Massager.com
Emissionsfree.com
Delegates.com
Elegance.com
Barbells.com
Sales.net
GroupRates.com
Frisky.com
Discountdrugstore.com
Familycounsellor.com
Arizona.info
HerbalTeas.com
Furniturerepair.com
BlackjackTable.com
CEO.info, Teen.info
Companionship.com
Governmentprograms.com
CarChargers.com
SummerCourses.com
CellularPlan.com
Candlestick.com
Sports.info
Neuroses.com
Hometown.com
MensOutlet.com
Chop.com
Moonshine.com
Much.com
Shutter.com
Minority.com
Pickuplines.com
Upscale.com
Forget.com
Giantpanda.com
Drunkdriving.com
Waterfall.com
Easypayments.com
Seniordating.com
Mermaids.com
Plans.com
EDollars.com portfolio
Cutegirls.com
Subways.com
AccountingJobs.com
Chosen.com
Floor.com
Policy.com
Pay.com
Promqueen.com
Autobody.com
Affiliateprogram.com
Trades.net
Aftermarket.com Auctions
spywaretracker.com
Openings.com
parttimehelp.com
namelender.com
sciencebooks.com
studentcreditcard.net
taxoutlet.com
flooddamages.com
twinsizebed.com
usedclothingstores.com
classic.net
heatingfuel.com
addicting.org
formula.info
hospitalclothes.com
Drive.net
traveldirectory.com
equipmentbrokers.com
parentingtips.net
husband.com and wife.com
PianoTuners.com
deskheaters.com
acidrefluxrelief.com
antiitch.com
FluPrevention.com
footspray.com
reports.info
stayathome.com
dabbler.com
Palermo.com
studentchecking.com
energytips.com
kidflicks.com
officecomplex.com
peephole.com
rearend.com
RickLatona.com Auctions:
Wines.net
BroadwayShows.com
GolfClubs.com
CR.com
423.com
PublicAuctions.com
Drugs.net
Chew.com
ND.net
GD.net
Sugarless.com
SecurityAlarms.com
Microbrewers.com
Monopolies.com
LotteryNumbers.com
PreOwnedJets.com
HighFidelity.com
GolfClubRepair.com
GayLawyers.com
FrenchPerfumes.com
CustomBoots.com
ComputerBatteries.com
BlackEntrepreneur.com
BlackEntrepreneurs.com
BreastExamination.com
ModelSchools.com
PrinceEdward.com
BabyAnnouncements.com
CountryClubs.com
TruckRims.com
OneHourPhoto.com
Coeds.net
Rhodes.com
EFS.com
Cyberspace.com
Audit.com & Audits.com
MCC.com
ResearchLab.com & ResearchLabs.com
Atriums.com
GolfJackets.com
GolfSweaters.com
FinancialBrokers.com
DayTraders.com
CountryLakes.com
Lisbon.net
PER.com
NAP.com
GolfClothing.com
Tasks.com
SanJuan.com
Gas.info
Schnapps.com
PostOfficeBox.com
Spreadsheets.com
PaintContractors.com
MufflerRepairs.com
OilandLube.com
French.net
Vino.com
Cognacs.com
RugCleaning.com
RentalCondos.com
TheBronx.net
DefenseAttorneys.com
BrooklynLawyers.com
SecondaryLending.com
Autos.net
ER.com
StockShares.com
StockBuying.com
StockOrder.com

Excitement Building for TRAFFIC Auction

Elliot Silver
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3

Subscribe to Elliot's BlogAs Rick Latona slowly announces his live domain auction inventory for the Traffic New York auction, excitement is mounting. This is going to be the first time Traffic allows an auctioneer other than Moniker, and the first multi-live domain auction conference featuring different auction companies. I think this is going to change the landscape of the live domain auction industry as upstarts try to dethrone the industry leader.   This can only bring good things for domain buyers and sellers.
Unless you’ve been living under a rock these past couple of years, you know that Latona has made a huge splash in the domain industry.   Hardly a week goes by where his company isn’t listed in DNJournal’s weekly sales report for a large sale or purchase. Knowing Rick, I bet he is more excited than anyone   at the prospect of changing the landscape of the live domain auction space. I would not be surprised at all to see several super premium domain names added to his current auction list just before the auction – all at crazy low reserve prices.
Other than long exclusivity periods, automatically renewing contracts, and high commissions for silent and live auctions, what’s also hurting the perception of the domain market is the fact that auctions have featuring great domain names at vastly over-inflated prices. Although it may be intriguing to think that an expensive name will sell, most of the time these names get passed on rapidly.
I think the market should determine the price of a domain name, and what better place to test the market than an auction attended and viewed by the biggest domain investors. Add prospective end user buyers that are encouraged to attend, and you’d expect to see tremendous sales on these great domain names after competitive bidding. I think auction houses have been too eager to get top names listed (for the auction and to wrap up exclusive rights for months after) and they haven’t said “no” to ridiculous reserve prices. Few sales has given the perception of a soft market, which isn’t accurate.
I believe Rick’s auction is going to have great names at very reasonable opening prices.   The market will determine the final selling price, and I believe there will be a new industry auction leader anointed.   I hope I don’t eat my words, but I predict Rick will sell an unheard of 75% of his listed domain names, and I predict he will sell upwards of $5 million in domain names.   I don’t know all of the names Rick is auctioning, but this is going to get everyone excited.

Moniker Reduces Exclusivity Period for Domain Auctions

Elliot Silver
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5

As I predicted when Rick announced that there would be multiple live domain auctions at TRAFFIC New York, Moniker just announced that they are reducing their period of exclusivity. From an email that was just received:

Selling names in Moniker’s Live and Extended Domain Auctions just got easier, with a new seller’s agreement that reduces exclusivity terms down to 60 days. This important revision reinforces our commitment to sell domains on behalf of our clients, and is now one of the lowest terms available on the market. The combined selling power of Moniker and SnapNames makes it possible for us to do this – together Moniker and SnapNames offer the widest reach to domain buyers worldwide.

Facing increased competition from other auction houses, Moniker had to alter their standard agreement, as domain owners seem to be opting to list their domains elsewhere. Another telling sign of this is that Moniker is still accepting submissions for the TRAFFIC auction which will be held in less than a month. As I recall, previously, Moniker closed the submission acceptance period much longer than a month before the auction.

Elliot Silver
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0

I know it’s a holiday weekend, but I think everyone needs to take a few minutes to read Ron Jackson’s interview of Rick Schwartz. In the domain space, Rick has been something like a soothsayer, and when he speaks, I listen. While we don’t all own the same quality domain names as Rick, the things he is saying does affect all domain investors.

If or when Google decides to pull the plug and PPC as we know it drastically changes, there is going to be a lot of tumult in the industry. While quickly and efficiently monetizing domain names will be difficult and domain values will be impacted, domain owners need to keep the following things in mind:

  • Businesses who want to be online need a domain name
  • Advertisers will still want to advertise on relevant domain names
  • People will continue typing-in domain names looking for products or services
  • Easy to remember and relevant domain names are the most desired
  • Consumers typically have certain web browsing patterns, and many type in their keyword and .com as a starting point

The point is that while making easy money from domain names won’t be possible, there are still going to be plenty of opportunities in the domain space. Some people will have to sell more than they have in the past in order to maintain the same revenue levels, so some deals may be had.  I recommend buying domain names that would make sense to be developed. Just because a domain name did well parked, doesn’t mean that it would be good to develop.

I still believe the greatest ongoing revenue generating opportunity is selling advertising space directly to advertisers on developed websites. I believe websites are the newspapers of decades ago. Websites get the eyeballs that newspapers once received, and advertisers want to reach them. Motivated consumers are untapped leads that businesses would like to acquire.

I also believe that as companies continue to migrate their business online, more will get it, and more will want (or even need) the domain name that describes their business or industry. Generic and category defining domain names are rare, and they hold considerable value. Selling domain names to end users that get it will be the driving force behind the future growth of domain values.

Changing times call for changing strategies.  Those who adapt and adopt will survive, and those who sit back will not. Who knows when all of this will happen, but I think it’s important to be prepared for the worst. Read Rick’s interview and judge for yourself.

Why I Don't Sell at Live Auctions

Elliot Silver
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0

Unlike many domain investors, I rarely ever submit any of my domain names for live auctions anymore, and there are reasons for this. I don’t like the terms offered by the auction houses, nor do I believe it’s in the best interest for me to sell my names this way. For what it’s worth, I think the commissions are too high for what is offered, I think the exclusivity period is far too long, and the time it takes to be paid appears to be much too long.
First things first – the commission. I have no problem whatsoever paying someone a fair rate for selling my domain names. No, I don’t expect an auction house to contact every potential end user for my name. However, I don’t believe banner advertising on domain-related websites or email advertising to the same crowd is enough. Simply selling my domain names to a group of domain investors at an anticipated auction isn’t enough incentive to pay 50-100% more commission than other outlets.
If I want to sell my domain names to other domain investors, I know many buyers, and I am very happy to try and sell on my own first (no cost). There are also the forums (like Namepros or DNForum) where people are looking to buy domain names (no cost). Additionally, there are some great newsletters (like Rick Latona, Eric Rice and DomainsNewsletter.com) who reach these same potential bidders at a much lower rate (5-10% per name).
My next issue is the long period of exclusivity that’s required and the exclusivity renewal period if you don’t notify the auction house in time. Yes, I understand that they need to protect themselves so others can’t wait until the day after the auction to buy a name that didn’t receive bids. However, I don’t see auction houses (other than Jay’s blog posts before his auction) that really spend time on particular names. IMO, the auction house should get one opportunity to sell a good name at a good price. If they can’t close the deal, they shouldn’t hold exclusive rights on a domain name. If it really is priced fairly, it will sell at auction. If it isn’t, then maybe it shouldn’t have been listed by them in the first place.
As I told one person that has run domain auctions, there are ways to get around the exclusivity even if the domain is tied up (I won’t mention them because I don’t endorse this whatsoever). Although it’s unethical to do and a good reputation is the most important thing in this business, if a good customer of an auction house does this, I highly doubt the auction house will track them down over a few thousand dollars. The legal fees to take action would be high, it would be tough to prove an illegal activity occurred, and the cost of future lost business would be high.
Finally, I think the period of time it takes to be paid can be ridiculous. When I see a domain sale reported in DNJournal from an auction 2 months prior, I think that’s a bit crazy. If a person has a reputation of not paying on time, they should be prohibited from bidding. Also, something should be done to ensure payment is made ASAP. I bought Secaucus.com at the geo auction, and I am ready to pay. As soon as I receive the wire instructions, I will make payment. I wish others did this.
As Rick mentioned yesterday, there are going to be 5 auctions by 5 auction houses at TRAFFIC New York in September. I think this is going to be great for the industry. I have a couple of great domain names I would consider selling – if the terms are fair for me. Once the 5 auction houses have been selected, I will review the terms. If it’s too late to submit, well, I have no problem selling to clients I know or using the less expensive alternatives available now. I think live domain auctions have reached a saturation point and people expect more from them than is realistic, but I do think the 5 auction format is going to change things quite a bit.
I also believe that auction houses should actively seek to find domain names to list at auction. Forget about asking people to submit their names. Most of these are either repeats or just junk. While the auction houses get blamed for listing poor names sometimes, it must be difficult to sift through 100k+ domain names. I’ve learned that most people think their names are more valuable than they really are to other domain investors (I am prone to this, too), so it’s tough to find good names at fair reserves. The auction houses should go after strong domain names that might not be making money (more on this in a future post). They could hand select their names and use past auction results to entice non-domainers to sell.
For what it’s worth, I would love to see the following auction houses in New York: Moniker, Trafficz, Sedo/GreatDomains, Bido, and Afternic/BuyDomains. I think this would make a very successful show in terms of domain sales – although it’s getting very close to the show.

TRAFFIC to Feature Multiple Live Domain Auctions

Elliot Silver
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0

An industry first is going to happen at the TRAFFIC New York show in September. For the first time in domain industry history, there are going to be multiple auctions presented by multiple auction houses. Although I don’t know who the auction houses will be, I would anticipate this will create more competition, leading to more favorable domain sales agreements.
I look forward to shorter exclusivity periods, quicker domain transfers, quicker payments for sales, and lower commission rates.

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