Conferences & Tradeshows

Sunday Afternoon Update

Here are a few small updates.

  • I think Rick made the right move by halting the live auction yesterday and re-scheduling the remaining domain names for yesterday. This makes me even more appreciative of Oversee.net and their Snapnames platform which works in conjunction with Moniker on live auctions. The only down side is that they still don’t have a version for Macs.
  • Domain owners frequently receive emails from auction companies asking them to lower reserve prices. In light of technical and timing issues that sometimes impact live domain auctions, one should consider whether lowering a reserve price is a good idea. Yes, there are plenty of names that have reserve prices way above where the should be. However, if you aren’t comfortable lowering a reserve price, then don’t do it. It’s your own fault if you heed the advice of an auctioneer whose goals may be different than yours.
  • I’ve been excited with the results of Dog Walker.com.   So far in the 2.5 months it’s been live, there has been just shy of $3,000 worth of listings on the site. Although I am sure the pace of sign ups won’t be as strong as it has been the last month, I predict break even by March of year 2 (domain acquisition + development + marketing costs).
  • After a couple of weeks worth of work, I launched CatSitter.com this week, a directory of cat sitters and cat boarding companies in the US. Just about everything on this new site is the same, and I expect to have many sign-ups from existing advertisers. I paid much less for the domain name and development since the platform was already built and customized.
  • I want to thank Michael Sumner of DN Media and MiniSites.com for his help with coding/programming on both of these sites. I needed a WordPress expert on short notice during the holidays, and every time something different came up, Michael was there to help. It was especially appreciated because it wasn’t his project, but he was willing to lend a hand and make important (complicated) adjustments to the functionality of the sites.
  • January has been my best domain sales month in over a year. This really isn’t related to quantity (less than 15 domains sold), but rather the quality of names I’ve been selling. I’ve made some solid acquisitions along with quick, private turn around flips in the last few weeks. There is still money to be made in this business after all.
  • I made a last minute decision, and I will be flying out to Los Angeles for DomainFest tomorrow. I have a couple of pending deals that will be finalized in California this week, and it doesn’t look like I will be going to Atlanta as previously anticipated. I wish I could have attended the TRAFFIC show, but I will be at TRAFFIC Vancouver. Safe travels to everyone.

Rick Latona TRAFFIC Auction to Resume Saturday After Technical Difficulties

Due to technical difficulties, Rick Latona made a difficult decision this evening and has opted to move the TRAFFIC auction to Saturday morning. Throughout the early part of the auction, the Internet functionality was spotty, and online bidding was impacted. At one point, the Latonas.com team sent out an email blast with phone numbers to call in order to bid remotely.

As Rick mentioned when he halted the auction abruptly, he has an obligation to his sellers to get the best possible prices, and with Internet bidding out of order, the best chance of success for the auction would be on a different platform tomorrow morning. I am sure there will be more details to follow, and I will update this post once I have more information.

According to the auctioneers, the closed sales will be honored at their prices and the auction will resume where it left off. You can stay apprised of the situation here, and I will have more details as soon as they are received.

UPDATE:

The auction will be held at 10:00 am Pacific on Saturday morning. That’s 1:00 pm on the East Coast or 19:00 central European time. The auction will be held on Proxibid.

DomainFest Global Ditches LAUNCHFest & PITCHFest Info Released

Back in November, I wrote about PITCHFest and LAUNCHFest, two new sessions that were scheduled for the Domain Fest conference happening next week in LA. I just received word that there will be two PITCHFest sessions in lieu of LAUNCHFest, and I think this is a smart idea.

PITCHFest was billed as an opportunity to present a five minute summary of a business idea that will “enhance the value of parked or developed domain names by driving increased traffic and/or revenue.” LAUNCHFest was billed as an opportunity for applicants to choose from a small group of Portfolio Brains (an Oversee.net company) domain names and the applicants would present a business plan to judges describing how they will build a business on that domain name.

I was critical of LAUNCHFest, as I felt it would benefit Oversee.net much more so than the applicants. I felt that the domain names that were being offered up for applicants to develop were overvalued by the company, and there really wasn’t anything rewarding about the deal for the applicant who wins.

The format for PITCHFEST will be as follows (adapted from an email I just received):

Four finalists will present in the first PITCHfest session on Tuesday, and another four on Thursday.   The finalists will be given five minutes each to present their product/service concepts.

Immediately after each five minute presentation, judges will be prompted for their opinion on the merits of the product/service presented.   A total of ten minutes will be allocated to the comments from all judges combined after each presentation—times are intentionally kept tight to maintain a candid, hard-hitting session.

Judges will rate each concept, assigning a score of up to 25 points in each of the following dimensions:

  • Creativity
  • Viability
  • Originality
  • Revenue potential

They will announce a winner at the end of each round.   After the second round, the audience can vote for the “People’s Choice” winner from both rounds.   Winners get a nice trophy, but more importantly highly visible jump start toward success for their new product/service.   And the audience will learn about new ways to improve their revenue.

Judges for the first contest include Frank Schilling (Name Administration, Inc.), Adam Rioux (Octane360), Eric Liaw (Technology Crossover Ventures (TCV), and Ron Sheridan.

The judges who were originally scheduled to participate in judging the LAUNCHfest will now judge the second PITCHfest. They include David Liu (Jefferies and Company, Inc.) Douglas McPherson (IdeaLab), Richard Morganstern (Tech Coast Angels), and Ron Sheridan.

Top Picks for the Targeted Traffic Conference Domain Auction

Rick Latona announced the final inventory with reserve prices for the live domain auction that will take place in Las Vegas on Friday, January 22nd at 4pm. Bidding can also be done online on the newly launched Latonas.com website. Below are my top 10 domain names (along with the reserve prices) that are included in the auction. You can see the full list on Rick Latona’s blog.

  • 320 Racehorse.com 30,000 USD to 40,000 USD
  • 390 GamblingTours.com 2,000 USD to 3,000 USD
  • 480      Meetings.com      200,000 USD to 250,000 USD
  • 620      CatFood.com      50,000 USD to 75,000 USD
  • 700      MotorcycleHelmets.com      50,000 USD to 75,000 USD
  • 770      SeniorCitizens.com      75,000 USD to 100,000 USD
  • 930      LongIsland.com      250,000 USD to 300,000 USD
  • 1140      AntiqueMotorcycles.com      20,000 USD to 30,000 USD
  • 1580      Actresses.com      40,000 USD to 50,000 USD
  • 2040      USBMemoryStick.com      500 USD to 750 USD

I didn’t check the Whois info on the names, so I don’t know if I know the owners or not.

What are your favorites in the auction?

CES 2010: Take a $1,688 Gamble on Smart Televisions

Consumer Electronics Show

This morning on the CNN website, there was coverage of the 2010 Consumer Electronics Show currently being held in Las Vegas. CES is one of the preeminent technology tradeshows that features product launches, pre-release gadgets and technology, and previews of electronics and other devices. Companies who are featured at CES are looking for buzz for their new products or upcoming launches.

In the article, CNN reported that, “‘Connected TV’ and ‘smart TV’ are two terms that already are being tossed around CES this year. Both refer to the idea that couch potatoes are looking for ways to get the power of the Internet and social media onto living room television sets.”

To me, “smart tv” or “smart televisions” sounds more brandable for a category of televisions, similar to smart phones. As a domainer, I did some domain research on that term and found the following:

For under $1,700, you can buy the domain name for a term that could be big in the next couple of years, and for under $7,000 you can buy both. My business model is built around short term flips, so it’s not a gamble I want to take, but it could be worth investigating if this type of investment appeals to you.As you may recall, SmartPhones.com sold for $95,000 at TRAFFIC.

I don’t have any affiliate or advertising relationship with Buy Domains or Page, but if you want to reach someone at Buy Domains, drop Sonia an email, and if you want to reach page, visit his website.

Why You Should Attend a Domain Conference

Although networking with other domain investors is high up on the list of reasons to attend a domain conference, in my opinion, there is one primary reason. Attending a domain conference gives you the opportunity to meet your sales representatives and managers for the companies with whom you do your domain business.

Whether your business primarily relies on domain investing, parking, or other monetization, you can meet the people who can help you when you are in need.

For my domain registrations, I primarily register my names with Moniker. No matter who is running the conference or where it is, I almost always see my account manager Bari Meyerson at the shows. Monte Cahn is frequently there as are other Moniker representatives, but it’s always good to connect with Bari. I also register some names with Godaddy, and my representative, Brad Larson is frequently in attendance.

The same thing goes for domain parking, although you already know by now that I don’t rely on parking for much revenue (under $1,000 per year). However, just about all of the companies are there and have company representatives available to answer questions and address complaints.

I know that if I ever have a problem, I am comfortable calling or emailing Bari and Brad day or night, and I know my issue will be addressed almost immediately. When you establish a personal relationship with the services companies with whom you do business, you are more easily able to reach your sales managers in times of need.

In addition, if your business relies on advertising from companies who exhibit and attend domain tradeshows, this is an opportunity to tell them about your website. If you own DomainInvesting.com and plan to develop a website on it, your best bet is to connect with the right people at the domain show to let them know about your plans and advertising opportunities.

Likewise, attending an industry tradeshow can also be smart when you are developing other domain names in different verticals. Most tradeshows offer free exhibit hall passes, allowing you to meet with vendors who may want to advertise on your website. This is a topic for another post.

Upcoming domain conferences where most domain companies will be in attendance include:

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