Earlier today, Kevin Murphy posted the teaser photo released by Go Daddy with the back side of the new Go Daddy .CO girl who will be revealed in the Super Bowl commercial.
A couple weeks back, Mike Berkens speculated that it could be the very sexy Colombia-native Sofia Vergara, who stars in one of my wife’s favorite shows, Modern Family. This would seem like a good tie in since .CO is the Colombia ccTLD.
I have spent a lot of time reviewing this picture and inspecting similar pictures of Vergara. Anatomically, it looks like it could be her or perhaps even Shakira.
I am going to speculate that it won’t be Vergara or even Shakira, another famous Colombia-bred beauty. In my opinion, Go Daddy and the .CO Registry will not want to emphasize the Colombia connection to .CO and if anything, they may wish to de-emphasize it when selling it to the US public.
Colombia is a beautiful country with very welcoming people. But I don’t think the general US population will necessarily want to buy “Colombia domain names.” Much like the .TV extension likes to emphasize that it’s about “television” rather than Tuvulu, I think Go Daddy will probably de-emphasize the fact that it’s a country code TLD and prefer to emphasize that it’s an alternative to .com.
With a Colombian spokesmodel as the .CO girl, it will only play up its Colombia connection. It’s not a bad thing mind you, but you don’t really see .ME showing off it’s Montenegro roots. You can already see how Sedo is marketing its big .CO auction.
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