A press release was just published by the .ME Registry announcing that  Delicious.com is now using D.ME as a url shortener. People who use Delicious can also use the D.ME domain name as a shortener to reach internal pages within the Delicious.com website.

I don’t see the company promoting the D.ME domain name within the website yet, although that could be done on internal pages.

Delicious was one of the first and most well-known companies to use a ccTLD for a domain hack. When the company first started, they operated on  del.icio.us, which is the .US ccLTD. The company later acquired Delicious.com, which seemed to be an example of consumer confusion with the original branding.

Here’s today’s press release announcing the news:

Delicious.com, which helps people discover and collect the Web, is now easier to access and use thanks to their new .ME domain name, d.me.

The shortened .ME Web address makes saving links easier and streamlines profile sharing, for example d.me/username. Delicious also added a way for people to save links by emailing the URL to a personalized @d.me address – particularly useful when saving from a mobile device.

“We are thrilled to be working with Delicious to further develop the popular Web service,” said Predrag Lesic, CEO of the .ME Registry. “Having the shortest domain name possible will be an asset to Delicious and its users.”

Delicious lets people save and stack their favorite links to make them accessible from any Web-enabled device. The website was purchased earlier this year by YouTube founders Chad Hurley and Steve Chen, who then re-built Delicious from the ground up and re-launched it in September.

“We understand the power of an easy and memorable domain name,” said Chad Hurley, CEO of Delicious. “Simplification and personalization are important to our vision for Delicious, and working with dot-ME helped us on both fronts.”

“Since the launch of dot-ME, we have been very passionate about the ways a dot-ME domain name can enhance end user experience,” said Lesic. “It is exciting for us to have this kind of synergy with a company who gets what we are doing and understands how a dot-ME domain name can enhance a great product.”

If you think your project has what it takes to use a .ME premium domain name like d.me, WP.Me (WordPress) or FB.Me (Facebook), contact the .ME Registry’s development program .

For registry news visit www.domain.me/news for other examples and articles about the many clever uses of .ME, visit www.domain.me/blog.

To learn more about the .ME Registry, developing a .ME business idea through non-auction allocation of a .ME domain name, or to find out how to register a .ME domain name, go to www.Domain.Me.

About the .ME Registry:
.ME Registry (the d.b.a. of doMEn, d.o.o.) was chosen by the government of Montenegro to operate the new .ME domain name extension. .ME Registry partners include ME-net, GoDaddy.com and Afilias Limited. Me-Net is a Montenegrin registrar and its founders are leaders of the ICT sector in Montenegro, who among other things participated in a successful privatization of Montenegrin largest ISP. GoDaddy.com is the largest worldwide mass-market hosting provider by annual revenue according to Tier1 Research (Mass-Market Hosting Report-Winter 2011) and is the world’s No. 1 domain name registrar. Afilias Limited is headquartered in Ireland and is a leading registry services provider, supporting more than 15 million domains worldwide.

Contacts

.ME Registry
Natasa Djukanovic
382-20-269-740
1-866-941-5341 (fax)
Info@domain.me