Video: Following a Domain Auction with an End User Buyer (Subbly CEO)

Ray Dillman-Neu is the founder of the MERGE conference, which is a domain industry conference that is on a hiatus this year. This morning, Ray shared a video posted by Stefan Pretty, CEO of a company called Subbly. When Stefan spoke at MERGE in 2018, the company was operating on the Subbly.CO domain name. The vlog posted yesterday by Stefan shares some behind the scenes look at his life operating his startup.

Buyer Broker and Buyer Interests Should Align

When a domain broker represents a domain owner by selling a domain name, the broker receives a previously negotiated percentage of the sale as compensation for a successful deal. When a broker is working on behalf of a buyer, the compensation structure can not be set up in the same way, as that would pit the broker’s interest against the interest of the client:

Due Diligence: Look at Whois History on Registrant Email Domain Name

Performing due diligence is a critical task before buying a domain name in the aftermarket – both private acquisitions and even on auction purchases. With GDPR in force, doing the necessary due diligence is more difficult, and as time goes by, it will become even more challenging. One area of due diligence that should not be overlooked is related to the registrant’s email address.

Clear.com Acquired by Media Options

One of the best domain investor acquisitions in the recent past that I can recall was just announced by Andrew Rosener via Twitter. His company, Media Options, acquired Clear.com. The deal was first spotted and reported on Twitter by Jamie Zoch:

Knowing When to Cut Bait

Over the last couple of years, I have been taking more flyers on domain names. I have been buying more names at GoDaddy Auctions in the < $100 range, and my portfolio has grown to around 1,000 domain names. I have found pretty good success in this channel as one sale can pay for almost everything. As the year is coming to an end, I have been cutting bait – letting domain names expire instead of renewing them.

When I receive the expiry notices at GoDaddy and Enom, I look at a few things before deciding whether or not to turn off auto renew or simply not renew:

ROOM CEO Brian Chen Discusses Room.com Domain Name

Adam Strong from Evergreen sent me a link to a video interview Jason Calacanis did with ROOM CEO Brian Chen, as part of his This Week In Startups series. In the interview, Jason asked Brian about the company’s brand match domain name (skip to 2:42 if that is the only aspect of the interview that interests you). The two discuss the value of the domain name and Brian discussed why his company felt the need to acquire this brand match .com domain name.

Here’s the interview: