Video: Following a Domain Auction with an End User Buyer (Subbly CEO)

Ray Dillman-Neu is the founder of the MERGE conference, which is a domain industry conference that is on a hiatus this year. This morning, Ray shared a video posted by Stefan Pretty, CEO of a company called Subbly. When Stefan spoke at MERGE in 2018, the company was operating on the Subbly.CO domain name. The vlog posted yesterday by Stefan shares some behind the scenes look at his life operating his startup.

As a domain investor, I found the most interesting part of the video when Stefan was bidding on the domain name auction. had been owned by a third party before it expired and was deleted. The domain name was then caught by a NameBright registrar and went to auction at

For those who do not have time to watch this behind the scenes look at how Stefan followed and participated in the auction, you can cut to the chase and see the auction result on NameBio. You can also visit and see that it is forwarding to Subbly.CO, so you know who won the auction. For those who want to observe a behind the scenes look at how an end user thinks about an auction and ends up buying a domain name for more than anticipated, this is a great video (FYI: there is a bit of language that isn’t safe for work, depending on your workplace):

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Thanks Elliot.

    It is a good one…I think coincidentally there is a mention of trying to acquire the domain few years back as pretending as a student…and this was another article on your blog.

    pure coincidence ? or you penned down your thoughts after watching this?


    • I wrote that article yesterday, and I saw this today (coincidentally).

      It’s very common for people to claim to be students.

  2. Useful vid, interesting. When I was forming an LLC in the early 2000’s, there was no way on earth I was going to name it without the .com being available. I “invented” it as a metaphor, but ever since what the name refers to has been developing into a very big and important global phenomenon, seemingly all but guaranteed to keep growing till long after I’m gone if the world even lasts that long. There was an inquiry by voicemail a while ago, but I don’t respond to that (sorry, domainer purists). Even though it’s a global phenomenon it also has not fully exploded yet, but I expect there will probably be a lot more inquiries as it progresses. And there is the occasional traffic from people who appear to be obviously looking for the non-metaphor subject matter mainly in the country where it is apparently most developed now. The inquiry, however, seemed to be from a US based “whale” entity as I recall, where the subject matters is also heavily underway and in development.

    All that is pure divine providence by the way, literally, not that I deserve any credit at all for anything at all. I sometimes like to mention it though. Frankly, I’ve even thought of ditching the business name and just keeping the .com.

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