Brand Marketing Archives - Page 14 of 66

Why Extend Acquired Extend.com

Elliot Silver

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September 21, 2019

I have pretty much every meaningful one word .com domain name listed in my Domain Monitor tool from DomainTools. When one of these domain names transfers to a different registrar, changes hands, or has some sort of other update, I am frequently able to see this within a day or two. I regularly notice great brand match .com domain names that were acquired by the most obvious end user buyer.

I recently noticed that Extend.com was acquired by a company called Extend. Obviously, a company called Extend is better off owning Extend.com, and having this brand match domain name should pay dividends for this company for years to come.

Apple Arcade: Apple Chooses Apple.co/applearcade

Brand Marketing

Elliot Silver

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September 20, 2019

12

The forthcoming launch of Apple Arcade was announced several months ago. Apple Arcade is a game subscription service launched by Apple. It is currently being promoted via Twitter and likely other social media outlets:

Apple Arcade is here. Play groundbreaking new games made by many of the world’s most innovative developers.

Try it free for 1 month: https://t.co/w9lI6viop3
Terms apply. pic.twitter.com/jrwE1uQHCl

— Apple Arcade (@AppleArcade) September 19, 2019

Element AI Does It Better

Elliot Silver

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September 13, 2019

6

Yesterday, I published an article about a company called Healthy.io. I praised the company for incorporating its .IO domain name within its branding, making it less likely that people will make a mistake when navigating to the startup’s website or sending email to employees. I found an even better example of a company’s wise usage of its ccTLD domain name.

This morning, several tech publications covered the news of a major funding round for a company called Element AI:

Healthy.io Does .IO the Smart Way

Elliot Silver

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September 12, 2019

5

Last night, VentureBeat published an article about a $60 million round of funding for a company called Healthy.io. The healthtech startup has now reportedly raised around $90 million in funding to date:

https://t.co/srnfUBGWb9 raises $60 million to help patients complete urine tests on their phone https://t.co/1f6NwWsPpk by @Kyle_L_Wiggers

— VentureBeat (@VentureBeat) September 12, 2019

As you can see, Healthy.io uses the .IO ccTLD for its website. In my opinion, this company is using its non .com domain name in a very smart way.

Extend Shortens its Domain Name by Buying Extend.com

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September 11, 2019

6

Extend is a “well funded early stage startup,” according to a tweet from its founder and CEO Woody Levin. The San Francisco-based startup had been using the off-brand HelloExtend.com domain name for its website.

According to a tweet from its founder yesterday, the company has acquired its brand match Extend.com domain name:

Datasafe Rebrands as Destruction.com

Elliot Silver

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September 4, 2019

4

A Boston-area company announced via press release that it was rebranding its business with a descriptive domain name. Datasafe Information Security, which was founded in 1990 and will be celebrating its 30th anniversary next year, is rebranding as Destruction.com.

Since the company was founded, it’s primary focus of shredding documents has grown beyond paper shredding. The company now offers a variety of destruction services, including electronics, counterfeit or defective products, expired foods, and more. With its expanded focus, I think the Destruction.com branding is stronger and better describes its services.