Extend is a “well funded early stage startup,” according to a tweet from its founder and CEO Woody Levin. The San Francisco-based startup had been using the off-brand HelloExtend.com domain name for its website.
According to a tweet from its founder yesterday, the company has acquired its brand match Extend.com domain name:
— Woody Levin (@Woodrow1616) September 10, 2019
Prior to Extend’s acquisition of Extend.com, the domain name had been registered to domain investor Andy Booth and his brother James Booth, who had acquired Extend.com from publicly traded Cisco less than a month ago. The sale was confirmed last night on Twitter by James:
— James Booth (@DomainBooth) September 11, 2019
I reached out to Andy and James to ask if they can share the sale price for Extend.com, but they said they are honoring the buyer’s request to keep the price confidential. As a courtesy, I will not share the asking price either.
According to its CrunchBase profile, “Extend provides extended warranties as a service to merchants and reinvents the broken customer experience associated with them.” From what I can see, it does not look like the company has raised outside capital to this point.
It was a smart move for the startup to acquire Extend.com, especially at this early stage. The company will not have to worry about directing partners and consumers to an off-brand email address or website. In addition, the company doesn’t have to worry about another company buying the domain name and making it unavailable in the future. In fact, there’s another company called Extend that was founded in 2017 and has raised $14 million in funding.
This was a nice acquisition by Extend and likely a nice flip for the Booth brothers.