According to an article published in Variety, NBC Universal is launching a new television service dubbed LX:
NBCU Launches Digital News Outlet LX to Reach People Who Don’t Watch Local TV (EXCLUSIVE) https://t.co/9wZAySC128
— Variety (@Variety) September 23, 2019
Apple is the operator of the .Apple extension, but to this day, the company has not registered nor done much with .Apple domain names. According to Dofo, there are just 16 .Apple domain names registered, with the 3 most recent registrations being ApplePay.Apple, Wallet.Apple, and AppleCash.Apple. It doesn’t look like any of those domain names resolve, and Wallet.Apple is the only one that really makes sense to me as a marketable domain name.
According to my morning Registrant Monitor alert from DomainTools, it looks like Apple registered 5 new .Apple domain names within the last week. The domain names that Apple created / registered are:
I have pretty much every meaningful one word .com domain name listed in my Domain Monitor tool from DomainTools. When one of these domain names transfers to a different registrar, changes hands, or has some sort of other update, I am frequently able to see this within a day or two. I regularly notice great brand match .com domain names that were acquired by the most obvious end user buyer.
I recently noticed that Extend.com was acquired by a company called Extend. Obviously, a company called Extend is better off owning Extend.com, and having this brand match domain name should pay dividends for this company for years to come.
The forthcoming launch of Apple Arcade was announced several months ago. Apple Arcade is a game subscription service launched by Apple. It is currently being promoted via Twitter and likely other social media outlets:
Apple Arcade is here. Play groundbreaking new games made by many of the world’s most innovative developers.
Try it free for 1 month: https://t.co/w9lI6viop3
Terms apply. pic.twitter.com/jrwE1uQHCl— Apple Arcade (@AppleArcade) September 19, 2019
Yesterday, I published an article about a company called Healthy.io. I praised the company for incorporating its .IO domain name within its branding, making it less likely that people will make a mistake when navigating to the startup’s website or sending email to employees. I found an even better example of a company’s wise usage of its ccTLD domain name.
This morning, several tech publications covered the news of a major funding round for a company called Element AI:
Last night, VentureBeat published an article about a $60 million round of funding for a company called Healthy.io. The healthtech startup has now reportedly raised around $90 million in funding to date:
https://t.co/srnfUBGWb9 raises $60 million to help patients complete urine tests on their phone https://t.co/1f6NwWsPpk by @Kyle_L_Wiggers
— VentureBeat (@VentureBeat) September 12, 2019
As you can see, Healthy.io uses the .IO ccTLD for its website. In my opinion, this company is using its non .com domain name in a very smart way.
