In May of 2017, I published an article to share that Schneider Electric acquired SE.com, a high value 2 letter .com domain name. At that time, it was only speculated that the company had acquired the domain name based on some insight George Kirikos was able to glean from the Whois record. The acquisition of SE.com has been confirmed, according to an email Schneider Electric sent to its customers on October 22:
There’s a pretty active thread on Twitter discussing the domain name rebranding of a company called Supply. The company had been using the GetSupply.com domain name for its business, but it just announced it changed its url to Supply.CO. The founder of the company indicated this was a difficult decision to make that took nearly two years:
Today, we (very reluctantly) changed our domain name from https://t.co/zLLRi5vCCK to https://t.co/UR81rxbBu2. I've been sitting on this decision for literally two years.
Whatever SEO issues it causes, it will forever be worth it to not be called Get Supply anymore.
— Patrick Coddou (@soundslikecanoe) October 16, 2019
Earlier this morning, domain broker James Booth announced that his brokerage is rebranding. His company, formerly known as BQDN, has been rebranded as Phenom.com:
Excited to announce that we will be rebranding under the new name https://t.co/Yz5dN4y3hE! Everything about this name is Phenomenal and looking forward to what the future brings! #domains #domainbroker #domainbrokerage
— James Booth (@DomainBooth) October 13, 2019
Several years ago, I tried to buy Peacock.com. I made an offer to the registrant, and he declined. Some time thereafter, I made another offer to try and buy the domain name, and that offer was rejected as well. The registrant told me the types of other offers he had been rejecting, and I could tell I was not going to be able to make a competitive offer to close the deal.
Yesterday morning, Jamie Zoch tweeted that NBC may have acquired Peacock.com for its new Peacock brand:
According to an article published in Variety, NBC Universal is launching a new television service dubbed LX:
NBCU Launches Digital News Outlet LX to Reach People Who Don’t Watch Local TV (EXCLUSIVE) https://t.co/9wZAySC128
— Variety (@Variety) September 23, 2019
Apple is the operator of the .Apple extension, but to this day, the company has not registered nor done much with .Apple domain names. According to Dofo, there are just 16 .Apple domain names registered, with the 3 most recent registrations being ApplePay.Apple, Wallet.Apple, and AppleCash.Apple. It doesn’t look like any of those domain names resolve, and Wallet.Apple is the only one that really makes sense to me as a marketable domain name.
According to my morning Registrant Monitor alert from DomainTools, it looks like Apple registered 5 new .Apple domain names within the last week. The domain names that Apple created / registered are:
