Apple is the operator of the .Apple extension, but to this day, the company has not registered nor done much with .Apple domain names. According to Dofo, there are just 16 .Apple domain names registered, with the 3 most recent registrations being ApplePay.Apple, Wallet.Apple, and AppleCash.Apple. It doesn’t look like any of those domain names resolve, and Wallet.Apple is the only one that really makes sense to me as a marketable domain name.
According to my morning Registrant Monitor alert from DomainTools, it looks like Apple registered 5 new .Apple domain names within the last week. The domain names that Apple created / registered are:
In total, there are now 21 .Apple domain names registered, according to NameStat.org. None of these domain names appear to resolve to an active website at the time of publication.
I don’t really see the utility in registering .Apple domain names with “Apple” in the domain name and extension. I could see the marketing reasons for using something like Wallet.Apple or iCloud.Apple (if they also have the matching .com domain names to avoid confusion that could lead to phishing), but it seems redundant to have Apple appear twice. It is a bit peculiar to me that Apple registered AppleArcade.Apple and not Arcade.Apple, for example. I presume there is some sort of strategy behind the registrations, but I don’t understand it yet.
I will keep my eye on these domain names to see if Apple decides to use them.