One of the smartest purchases I made several years ago was a Varidesk stand up desk and floor pad. I don’t really adjust my desk, but I like having a standing desk in my office. Although Varidesk has become well known for its stand-up desks, the company doesn’t only make desks. Having Varidesk as its brand name was somewhat limiting to it though.
In fact, Varidesk recently rebranded as Vari, and the reason for the rebrand can be found on its homepage:
Yesterday morning, I published an article about the apparent sale of the Gold.com domain name. The domain name appears to have been sold by a subsidiary of a major jewelry retail chain for an undisclosed amount of money. In response to my tweet about that sale, Josh Schoen mentioned that the Ruby.com domain name had also been sold, and that appears to be the case.
Earlier this year, Ruby.com was registered to the same entity as Gold.com. The domain name was registered publicly at CSC, and Archive.org shows Ruby.com was also used as a forwarder to the Kay Jewelers website. According to current Whois records, Ruby.com is now registered to a company called Ruby Receptionists. Using the Whois History tool at DomainTools, it looks like the domain name changed hands in late September of 2019 for an undisclosed amount.
Last year, a domain name listed in John Daly’s NameConnect newsletter caught my attention. Shield.com was listed for sale with an asking price of $600,000. The domain name was beyond what I would spend for it as an investment, but I thought it would be a good deal for a prospective buyer. I am not sure if the domain name was sold by a broker or not, but it looks like a company that has raised $25.5 million in funding recently rebranded as Shield.com.
According to a press release from the company that was published in early December, CashShield has rebranded as Shield, and it is using the Shield.com domain name. I learned about the rebrand via Mark Upgrade’s post on Twitter this morning:
I saw an article on TechCrunch that caught my attention. A startup called Digits announced that it raised a $10.5 million Series A round of funding. A quick check of the domain name showed that it is using the high value, brand match Digits.com domain name for its business.
Stealth fintech startup Digits raises $10.5 million Series A from Benchmark and others https://t.co/dm8Owhtb3V by @sarahintampa pic.twitter.com/HqT3OEFsel
— TechCrunch (@TechCrunch) November 6, 2019
