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Afternic Integration GoDaddy Hangout on Google+

If you are a domain name seller, you might be interested in attending GoDaddy’s Google+ Hangout tomorrow. Representatives from GoDaddy will discuss Afternic’s integration with GoDaddy and answer some questions at the conclusion of the Hangout. The free event  is scheduled for Tuesday, July 28 at 1:00 PM EST (tomorrow).

I exchanged emails with Joe Styler, Aftermarket Product Manager at GoDaddy, and he shared some additional information about the Hangout with me. According to Joe, the company is “starting a regular monthly Aftermarket Hangout with a focus more on domain investors than the general public as the past ones have been. This is the inaugural hangout and it will be about how Afternic works and what integration with GoDaddy looks like for the domain investor.”

Alan Shiflett and Todd Cantwell

GoDaddy / Afternic Hiring Sales Staff

Afternic Sales Executive Rich Green posted a link to a job opening at GoDaddy that might be of interest to someone that excels in sales, especially someone who is familiar with the domain name business. The company is looking to hire at least one inbound sales executive to sell domain names.

Because this is an Afternic job opening, the position appears to be  based in the company’s Cambridge, Massachusetts office. Since domain name sales can pretty much be done anywhere, I am not sure if the company would allow someone to work in a different GoDaddy office or elsewhere.

The new hires will be expected to close

Afternic and GoDaddy Simplify Commission Structure

I have found that the commission structures for domain name sales at Afternic and GoDaddy are confusing. Depending on the type of sale listing and how the buyer found a domain name, the commission percentage could vary pretty widely. This is being simplified going forward.

Afternic and GoDaddy is in the process of emailing customers to announce a change to the commission structure to make it more simplified and straightforward across the two brands. Instead of having to think about the type of listing and promotion to determine the commission rate, the new commission structure is strictly based on the sale price of the domain name.

The commission structure for aftermarket domain name sales on GoDaddy and Afternic is as follows:

How Will Google Domains Impact the Secondary Market?

Now that it seems that Google will operate a public domain registrar, I am curious how this will affect the secondary market for domain names. Reports suggest that Google’s primary audience for domain name registrations might be the small businesses because the company’s research shows that 55% of those companies do not have a website yet.

In my opinion, the vast majority of small businesses who sign up for Google Domains will want to get a domain name that matches their business name. For instance, Jimmy’s Clam Shack will probably want to hand register JimmysClamShack.com. If that domain name wouldn’t be available, Google might suggest Jimmys.Restaurant or ClamShack.Menu.

Although these options will be good for the vast majority of small businesses, there will probably be

Know Your Asking Prices

There are many ways a person can inquire about a domain name. I have found that many buyers visit the landing page and inquire directly after seeing a “for sale” message on the page. Many people also have success selling domain names via marketplaces such as Afternic and Sedo. When you quote a price, be mindful of the buy it now prices you’ve set elsewhere.

Buy it now pricing is encouraged at domain marketplaces. It makes it easier for a buyer to complete a purchase, and it is faster for all parties. It probably makes buyers more comfortable knowing that the price is set and it is not going to increase based on who they are (how much money they have). One issue I face on occasion is when I quote a price on a direct inquiry that differs from the buy it now price elsewhere.

I don’t have a great pricing system. I have started to put

GoDaddy Hiring Aftermarket Manager of Outbound Sales

I want to share a job opening that might be of interest to someone who has experience selling domain names. GoDaddy is looking to hire a Aftermarket Manager of Outbound Sales, and the position will be based in its soon to open Cambridge, Massachusetts office. The person that is hired will most likely be working with the Afternic team to sell domain names via outbound marketing channels.

According to the job listing that was posted earlier today, “As an Aftermarket Manager of Outbound Sales at GoDaddy, you will be responsible for building, developing and leading a team of Outbound Sales Consultants in our Domains Aftermarket department. Along with your director, you will work to develop and improve the processes, environment and results of the team.”

One of the most interesting things about this job listing is that