Advice

The domain investment business is fairly small, so there are many individuals that “everyone knows.” However, there aren’t as many individuals that everyone knows and likes. Mike Berkens is one of those few people. Mike’s company, Most Wanted Domains owns tens ft thousands of great domain names, and as far as I know, Mike is as bullish on domain names as anyone else in the industry. (You can read my “5 With Mike Berkens” interview for more detailed information.)
Mike started a great blog recently, and although I’ve linked to it a few times, I want to separately encourage everyone to add TheDomains.com to your RSS readers. Mike is one of those types of people that can move and shake the industry, and I have great respect for him. He has maintained a low profile until recently, and I am glad to see him blogging.
Mike is an influential guy in this industry, and his blog is a daily “must read.”

I have a great deal of respect for David and Michael Castello and what they’ve done for the domain industry.   Not only do they own an incredible group of developed geodomains including LagunaBeach.com, WestPalmBeach.com, and Nashville.com (among others), but they also have some other great generic non-geo related domain names names as well.
Aside from their tremendous portfolio of domain names, the Castello Brothers are genuinely nice guys who are always willing to give advice. I am especially thankful for the advice they have both given me for my Lowell.com development project. Recently, they were interviewed on SimplyGeo.com in a two part interview. Part One of the interview was posted yesterday, and Part Two was just posted today. This interview is a must read!

There have been plenty of times that I’ve seen certain people in the business build a successful website, and I admired their vision, work ethic and execution. On more than one occasion, I’ve even said to myself, “I’d like to work with that person if I ever have an opportunity.”
With all the consolidation that has been occurring in the domain industry, it would be smart to continue to see various individuals and small companies putting their collective heads together to create something truly unique. I am sure that Bido is going to be very successful without even knowing exactly what it is, simply because Sahar, Darren, Ron and Jeff are involved, and these guys know the domain industry.
More often than not, domain investors and developers work individually or with a single partner. While this can be productive, it doesn’t always allow for new ideas to germinate. Working with a partner can teach all parties new things and new ways to solve problems. As the saying goes, two heads are better than one.
Obviously for this to work, the partners have to be able to work with each other, which can pose many challenges in and of itself. My advice is to be upfront with a potential partner if it doesn’t look like things will work out. A partnership can be a great thing, and it can help propel your business and the domain industry forward.

What sets successful people apart in the domain investment business?
Sure, it helps to have money coming into the industry, but I don’t think this is what determines whether or not someone will be successful. I see people spending lots of money on poor names (in my opinion), and I know that it can be easy to go broke quickly if names are purchased without a solid plan or reason for buying. A buying, selling and monetizing strategy is necessary to have success in this business, and successful people have been able to implement such a strategy – whether on paper or in the person’s head.
I heard from an acquaintance yesterday who has had great success in the domain investment industry, and aside for being very happy for him, I was thinking about what made him successful. Is he the smartest person I know? Definitely not (no offense). Was he wealthy when he got started in the business? Not at all – in fact, he started investing with under $1,000.
So what do I think it is that has made him successful so far? He listened to everyone that offered him advice about the domain business. Instead of talking, he was listening. He knew others had spent months and years learning, and he was able to flatten the learning curve quite a bit. He never gets caught up in the fray of some forums, and he always comes across as professional. He maintains a low profile and doesn’t like the limelight. I would also bet he could name half of DNJournal’s YTD Sales Chart with a low margin of error. He knows his $hit in the business because he never stopped learning. There are tons of great resources out there for people just starting out, and thee are many people willing to mentor.
The purpose of this post is to let the people just starting out in the business know it isn’t difficult to become a successful domain investor. If you keep focused, listen, and learn as much as you can, you will be successful in this business. If you have a chip on your shoulder or take short cuts, you won’t be happy with the results. Sure, it may take a while to really “get it,” but once you’ve got it, you will be happy with the results.