Use a Lawyer with Domain Name Expertise

There are many great Intellectual Property lawyers who are familiar with domain names and laws regarding domain names. I think there are few attorneys who I believe have domain name expertise. These domain name lawyers know the ins and outs of the law as it specifically pertains to domain names. They can be particularly helpful to domain name investors who might face legal challenges.

This morning, Nat Cohen posted a series of tweets about how attorneys with domain name expertise have helped his business over the years:

You Are Muted

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I don’t know what it is, whether it’s a domain investor thing or a Twitter thing, but I see far too many people responding to tweets about domain names to mention their own, usually less good, domain names. For instance, I could mention a high value one word .com domain name that sold, and inevitably, someone will reply mentioning their three word .biz domain name they hand registered a couple of weeks ago.

I am not really a confrontational person, so the remedy for me is to mute that person. I don’t do this to everyone, but if someone’s first interaction with me is a mention of their own crappy domain name, they’re muted.

Keep an Eye on Your Traffic

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For many years, domain name traffic was an important aspect of a domain name’s value. Domain names that had traffic could make serious amounts of revenue via parking, and that revenue gave additional value to a domain name beyond its intrinsic value. These days, traffic may be less critical to a domain name’s value, but I think it is a good idea to monitor it.

For almost a year, I have been forwarding 90% +/- of my domain portfolio to DAN.com landing pages. These domain names aren’t monetized with pay per click links as the goal is to sell the domain names. In essence, I am foregoing what I believe is a nominal amount of incremental revenue to make it clear that domain names are available for sale.

How to Get the Most Valuable .com Domain Names Today

I spend much more time focused on acquiring good domain names than selling them. I might make one or two efforts to sell domain names each week, but I am sending perhaps dozens of purchase offers each week for significant amounts of money.

At this point in time, nearly all of the best (one and some two word .com) domain names that are unused are in very strong hands. In many cases, the owners have turned down serious offers over the years. Some of these owners include Fortune 100 companies, well-funded startups, and other entities that don’t have a desire or need to sell any domain name assets unless they are blown away by an offer.

Domain Name Mentors & Educators

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Over the years, I have been asked by quite a few people to be their domain industry mentor. It’s an honor when someone thinks highly enough of me to ask me, although most probably did a quick Google search for “domain investing” and found my website… LOL. Unfortunately, I do not do any mentoring formally or informally.

There are several reasons for why I don’t offer mentoring:

Create an Emergency Contacts List

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If you own valuable domain names and you have spent a serious amount of money buying domain names, it is important for your significant other or family to know what to do in case something happens to you. Because domain investing is my job, my wife hears about my business every day, and she has a pretty good idea about who I trust, where I do business, and how the business works.

One thing I have done to help my wife and family in the event something unexpected happens to me is I created an emergency contacts list that I update once or twice a year with important contact information. These are the people who can help my wife and family secure control of my business assets and strategize on go-forward operations should something happen to me.

I want to share what types of contacts I have on my list because other investors should consider doing the same thing.