I typically use the DAN.com buy it now landing page with a Make Offer option. I’ve heard and experienced that these landing pages induce far more offers than buy now deals, but I am okay with considering offers on my domain names. The one suggestion I have is to ensure your minimum offer amount is a realistic number you would consider accepting.

The default minimum offer on my account is set at $500. This number was chosen by me, and it is the highest I can set it because I have one or two names for sale with BIN prices of $500, and the highest default minimum I can set cannot be higher than the lowest BIN price. This means that if I do not modify the minimum offer for an individual domain name, $500 will be the minimum offer set as a default. With DAN, I can modify the minimum offer on a per name basis.

I took a Financial Accounting course my first semester of sophomore year in college. I don’t remember much from the class except for one thing the professor told us that I will paraphrase: “accounting is more of an art than a science.” I think the same thing can be said about the pricing of domain names on the aftermarket.

Over the years, I’ve been asked by a number of people how to sell a domain name. Most of the people who have asked are friends or friends of friends, and they are not involved in the business of domain investing. I also saw a tweet from someone this past week asking the same type of question, and I thought I would expand on this.

If I was not a domain investor but owned a domain name that has value and wanted to sell it, here are the steps I would take: