Beware of the “l”

Elliot Silver
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4

In 2018, I received an outbound sales email purportedly from the owner of a great one word .com domain name beginning with the letter I. The email was signed by this person, and throughout the email, the first letter was written as I and i. Even the return address appeared to be from this domain name. The price looked too good to be true.

I went back through my email records and saw that I had tried to buy the domain name using an alternative email address. I made a low but decent opening offer and never received a reply to my email. I followed up a couple of times and never heard back. After receiving the outbound email, I followed up to confirm that it was the owner who sent the email.

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Buy Domain Names for Your Family

Elliot Silver
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7

I own the matching .com domain names for my wife and kids. Ironically, I don’t own my own first+last .com domain name because it is owned and used by someone else who shares my name. I’ve always thought it was important for parents to try and buy their kids’ first+last .com domain name just in case they want to use it in the future.

I came across these two tweets from Minda Harts about securing domain names for family members. Minda shared that her brother was disappointed when he tried to buy his name matching .com domain name. That feeling changed when he learned his sister had already bought it for him to use:

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Reach Out Before the End of the Year

Elliot Silver
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1

The end of the year can be a pretty good time to sell and buy a domain name. Companies may have extra money to spend, particularly related to marketing budgets. Individuals may be in a more jolly mood and may be more willing to fork out cash on a domain name acquisition. On the flip side, some companies are probably struggling and want to hit revenue numbers. Some people have probably spent more than they wish on holiday gifts and expenses.

Right now is probably a very good time to reach back out to rekindle a deal that didn’t make it over the finish line.

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Be Extra Vigilant About Stolen Domain Names

Elliot Silver
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1

It’s always important to do due diligence on the history of a domain name before buying it to ensure it is not a stolen asset. This morning, George Kirikos shared a warning on Twitter to advise people to keep an eye out for domain names that could have been stolen due to a recently found vulnerability:

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Be Consistent with Pricing

Elliot Silver
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2

When business is humming along, I have the tendency to increase my prices because I am more willing to lose a less than ideal deal to secure a great sale. When things haven’t been going as well as I would like, my pricing may be a bit more flexible. This is particularly true on the higher end inventory I don’t price unless asked.

Nat Cohen shared some solid advice on Twitter that illustrates why price consistency can be helpful to domain investors. He highlights a recent negotiation he had with someone who had previously inquired about one of his domain names:

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Try to Outbound in the “Offseason”

Elliot Silver
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5

I don’t do much outbound marketing to sell domain names these days. In the past, I spent a fair amount of time reaching out to prospective buyers, and the timing of emails is important. I don’t have the data to share what day or time of day is best to send emails, but I do think it is important to send outbound sales pitch emails during the “offseason” or “shoulder season.”

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